Former President of Sabre Hospitality Solutions joins to drive accelerated growth

AUSTIN, TX – February 9, 2015WayBlazer, a travel search and insights company, today announced the appointment of Felix Laboy as Chief Executive Officer.

“Having Felix on our team is the next major step in the evolution of WayBlazer,” said Terry Jones, chairman. “Felix’s strong track record in building and scaling travel businesses along with his deep travel experience is just the right mix to lead our company forward.”

WayBlazer is developing intelligent discovery solutions that deliver contextual, personalized advice and insights for consumers across all phases of travel, from inspiration to transaction. Utilizing the cognitive power of IBM Watson, WayBlazer has the unique ability to interact in natural language, process and understand vast and disparate forms of big data to transform the way travelers seek advice with a travel discovery experience that can be individualized for every user, every time.

“I am very excited to join WayBlazer’s outstanding team to help us become the leader in cognitive computing for the travel and leisure industry,” said Felix. “WayBlazer’s products are the next steps in technology for travel and I look forward to scaling our services and changing how consumers access travel content.” As CEO, Laboy will be responsible for leading operations, product development and the go-to-market strategy for WayBlazer’s newly created comprehensive travel and hospitality solution offerings.

Previously, Laboy was President of Sabre Hospitality Solutions, a leading Software as a Service technology company created to provide the most comprehensive marketing, distribution and operations tools for the hospitality industry worldwide. He co-founded E-site Marketing, a preeminent hospitality Internet marketing service company that Sabre Holdings acquired in 2007. Felix has also advised other travel technology start-ups and recently served as Executive in Residence at the School of Hotel Administration at Cornell University. He is considered a pioneer in the development and integration of many hospitality Internet marketing best practices and solutions that are today replicated and embraced industry-wide.

Prior to starting E-site Marketing, Laboy held numerous executive positions at leading hotel companies including The Ritz-Carlton Hotel Company, Westin Hotels and Resorts, and The Four Seasons Hotels and Resorts. In addition, he served as executive vice president of the Puerto Rico Convention Bureau.