LOS ANGELES, Calif. (August 25, 2020) – Viceroy Los Cabos is pleased to announce the appointment of Marta Hagan as Director of Sales and Marketing and Lorrianne Mesina as Director of Leisure Sales for San José Del Cabo’s premier oceanfront resort. With over a decade of exceptional leadership and management experience, Hagan will leverage her extensive knowledge to lead all sales, marketing, and revenue efforts for the award-winning resort, including creating and overseeing sales initiatives and infiltrating key markets. Mesina will also apply her two decades of sales experience to tap into critical leisure market segments to propel Viceroy Los Cabos to new heights.
Hagan joins the Viceroy Los Cabos team from Loews Santa Monica Beach Hotel, where she served as Director of Sales and Marketing. There she oversaw, conceptualized and implemented innovative marketing messages and commercial tactics. Continuing on her proven track record, Hagan successfully rebuilt and redeployed the sales team to effectively capitalize on competitive market opportunities. Prior to Loews, Hagan held the role of Director of Sales and Marketing for several other leading Los Angeles-based hotels including, Hotel Figueroa, Hotel Erwin, Shore Hotel, The Standard Hollywood and Hollywood Roosevelt Hotel. During her time at Hotel Figueroa, Hagan played an instrumental role in overseeing the sales and marketing strategy for the property’s highly successful rebranding. Further showcasing her versatile skills, Hagan was a primary member of the opening team during her time as Director of Sales and Marketing at Shore Hotel. Here she secured creative and innovative partnerships with local businesses, travel and entertainment markets and, implemented sustainable practices which resulted in a Gold LEED certification for the hotel.
Mesina also joins Viceroy Los Cabos with an impressive travel and sales background, previously serving as Regional Director of Sales & Business Development for Inspirato, a Coastline Travel Advisors Affiliate. There, she led the new Sales and Acquisitions team for hospitality products for member vacation inventory in the United States, Caribbean, Mexican, Latin American and European markets and increased travel services revenue by more than 200% year over year. Prior to that, Mesina oversaw sales for multiple high-end hotels and hospitality brands throughout the US and Latin America, where she regularly developed and executed innovative sales strategies to exceed sales goals and support overall revenue growth. From Mukul, Auberge Resorts Collection in Nicaragua, to Mandarin Oriental in Las Vegas, to various Ritz-Carlton properties in Colorado, California and Nevada, Mesina has invaluable experience driving success for high-profile properties around the region.
“With their extensive hospitality experience and knowledge in all aspects of sales, I am confident Marta and Lorrianne will further elevate the sales and marketing strategy for Viceroy Los Cabos,” said Peter Bowling, Regional Managing Director. “We look forward to welcoming them and having them be integral parts of our team.”
For more information on Viceroy Los Cabos, please visit www.viceroyloscabos.com.