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SAN FRANCISCO (December 5, 2017) – Viceroy Hotel Group is pleased to announce Aaron Feeney as the new Area Director of Sales & Marketing for San Francisco. Aaron brings more than a decade of hospitality experience to the role, where he will spearhead the development and execution of strategic sales and marketing initiatives for three boutique properties in San Francisco – Hotel Zelos, Hotel Zetta and Hotel Zeppelin – all within Viceroy’s Urban Retreat Collection.

“We are thrilled to welcome Aaron to Viceroy Hotel Group and look forward to leveraging his deep hospitality experience, sales expertise, and creative vision to further position Viceroy’s unique San Francisco properties as sought-after destinations,” said Nicholas Monteleone, Vice President of Sales and Revenue, Americas for Viceroy Hotel Group. “Aaron’s impressive background with leading hospitality brands, combined with his strong track record of sales growth, outside-the-box thinking, and experience leading creative programs and partnerships, makes him the perfect addition to the Viceroy team in San Francisco.”

Aaron is an accomplished sales and marketing strategist with a proven ability of maximizing profitability and accelerating company growth. Most recently, Aaron was Director of Sales, Marketing and Events at the upscale Andaz Napa for five years, where he exceeded sales goals and played an integral role in maintaining the hotel’s status as a premier Wine Country destination. The Chicago native began his career in hospitality at Purdue University where he graduated with a degree in Hospitality and Tourism Management. He then went on to spend 13 years with Hyatt Hotels in various cities from Chicago to Long Beach, working his way up the ranks with sales and marketing leadership positions.

“I was attracted to Viceroy’s innovative approach to hospitality, and how the company combines provocative design with impeccable service,” said Aaron. “I look forward to further defining each of the San Francisco properties’ bold and distinctive personalities by developing new initiatives and creating one-of-a-kind guest experiences while elevating Viceroy’s status as a leader in modern luxury hospitality.” 

Viceroy’s San Francisco properties – the Urban Retreat Collection – includes Hotel Zelos, the residential-inspired retreat housed in the historic Pacific Building just steps from the city’s best restaurants, shops, and nightlife; Hotel Zeppelin, the contemporary hot spot which rebelliously celebrates the collision of San Francisco’s counterculture with a mischievous approach to hospitality; Hotel Zetta, the free-spirited property in the bustling heart of SoMa which offers a unique enclave for savvy travelers, culture seekers, and local creatives; and Hotel Rex, the unique 1930s-style boutique hotel located in the distinctive Theater District.

For more information about Viceroy Hotel Group, please visit:

About Viceroy Hotel Group

Viceroy Hotel Group inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each and every guest. Viceroy destinations are segmented into three distinct portfolio tiers to help travelers find exactly the kind of experience they’re looking for. The Viceroy Icon Collection properties include epic hotels and resorts in Chicago, Dubai, Abu Dhabi, Beverly Hills, Riviera Maya, Snowmass, and St. Lucia, with forthcoming openings in Algarve, Buenos Aires, Istanbul, Panama, Cartagena, and Vietnam. The Viceroy Lifestyle Series hotels and resorts are found in attitude-led destinations including New York and Santa Monica, with a forthcoming opening in Serbia. The Urban Retreat Collection properties in San Francisco have an independent spirit and bold, eccentric personalities. Viceroy Hotel Group is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members at over 550 hotels around the world. For more information, visit

Follow Viceroy Hotel Group at and on Instagram and Twitter @viceroyhotels.

Contact: Nicole Lax / 415-325-5519

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