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MIAMI, Sept. 24, 2015 -- Viceroy Hotel Group is pleased to announce the appointment of Alex Novo as General Manager of Viceroy Miami. In his new position, Novo will lead all aspects of the 148-room boutique lifestyle hotel located in the heart of Downtown Miami's burgeoning urban center. 

"In a time when Miami is experiencing tremendous growth and redevelopment, we need strong leadership at Viceroy Miami to ensure the hotel continually evolves and stays ahead of the curve," says Mike Walsh, Senior Vice President of Hotel Operations for Viceroy Hotel Group. "Alex's proven track record and understanding of the South Florida market makes him ideal for the position. We are thrilled to welcome Alex to our Viceroy Hotel Group family and feel certain he'll add incredible value to our stylish Miami hotel." 

A distinguished hotel veteran, Novo encompasses over 20 years of hospitality management experience at some of the world's most prestigious hotels. Prior to joining Viceroy Miami, Novo was the Regional Vice President of Operations for Trust Hospitality, where he oversaw six properties in South Florida and the Caribbean, and led the opening teams for the Langford Hotel in Miami and Zemi Beach Resort and Spa in Anguilla. Previously, Novo also served as Vice President of Operations for Highgate Hotels. His breadth of experience includes General Manager of Mondrian South Beach, Director of Operations for W New York Times Square, Hotel Manager of Gramercy Park Hotel in New York City, along with various senior management roles with Loews Hotels.

Novo is a Miami native and earned a bachelor's degree from Barry University. He is fluent in Spanish, and also is an active member of the Miami Beach Chamber of Commerce and the Greater Miami and Beaches Hotel Association.

About Viceroy Miami

Viceroy Miami is the centerpiece of Icon Brickell, a 10-acre bay-front enclave located at the north entrance of the prestigious Brickell Avenue in the heart of Miami's burgeoning urban center. Flanked by two public parks, the stylish hotel is situated in Miami's financial district, with a lush waterfront setting directly on Biscayne Bay. Its features include 148 residentially appointed guest rooms and suites, award-winning 28,000 square-foot spa and fitness center, two restaurants including 15th & Vine Kitchen and Bar, the rooftop FIFTY Ultra Lounge, Florida's longest infinity pool, and three meeting rooms. Located at 485 Brickell Avenue, Viceroy Miami is nearby attractions, cultural institutions and South Florida's popular neighborhoods including the Wynwood Art District and South Beach. For more information, call 305-503-4400, follow @ViceroyMiami on social media, or visit

About Viceroy Hotel Group

Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty. Current properties include hotels and resorts in Abu Dhabi, Anguilla, Beverly Hills, Maldives, Miami, New York, Riviera Maya, San Francisco, Santa Monica, Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in Algarve, Cartagena, Bodrum, Chicago and Dubai. For more information, visit

Contact: Rachel Pinzur - Pinzur Communications / 305-725-2875

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