May 23, 2017 – PORTSMOUTH, NH Analysts at Lodging Econometrics (LE) report that the Upper Midscale category is currently at 2,067 Projects/205,662 Rooms, and has the largest project count of any chain scale in the Total Pipeline. The second largest is Upscale, which currently has 1,246 Projects/161,229 Rooms. Together, the Upper Midscale and Upscale Pipelines comprise 66% of all projects in the Total Pipeline.
The brands with the largest number of projects in the Upper Midscale pipeline are; IHG’s Holiday Inn Express with 412 Projects/38,160 Rooms, Hilton’s Home2 Suites 344 Projects/36,074 Rooms and Marriott’s Fairfield Inn with 285 Projects/27,220 Rooms. In Upscale, the top brands are; Marriott’s Residence Inn with 188 Projects/23,725 Rooms, Marriott’s SpringHill Suites with 147 Projects/17,293 Rooms and Hilton Garden Inn with 135 Projects/17,914 Rooms.
As would be expected, these two chain scales are forecasted to have the highest guest room growth rates over the next 2 years. The Upper Midscale chain scale is forecasted to grow its guest room Census by 5.3% and Upscale by 5.7% in 2017, and by 6.3% and 5.8% in 2018, respectively.
