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Hotel Upselling Leader Adds Key Executives in the Northeast and Western U.S.

MINNEAPOLIS, MN - SEPTEMBER 15, 2015 . . . TSA Solutions, the worldwide leader in hotel upselling solutions, announced its expansion in North America, adding executives with a total of more than 40 years hospitality experience to expand the business and manage key accounts across the United States and Canada.

The appointments are:

Roseann Aversa - Director of Business Development, East Coast & Canada - in New York City

Oliver Deubel - Director of Business Development, West Coast & Hawaii - in Los Angeles

Klaus Kohlmayr, TSA's Chief Commercial Officer, said, "We are proud to announce our ongoing expansion in North America under the auspices of two seasoned, creative professionals, both of whom bring distinctive leadership skills to the further development of TSA's business."  "We see tremendous growth in the number of partner hotels due to the significant incremental revenues we are delivering through upselling, and Oliver and Roseann will be an integral part of TSA's continued expansion."

Drawing on its track record of helping hotels in all markets generate measurable and sustainable increases in incremental revenue and RevPAR, TSA provides partners with specially designed programs that range from empowering the hotel team with Front Desk Upselling programs that build additional profits, to identify opportunities and threats to maximize upsell potential. By strengthening employee skills and implementing a focus on selling premium room types, properties such as the Chelsea Hotel Toronto are able to obtain substantial increases in both ADR and RevPAR - In Just a Month, Chelsea Hotel Toronto Doubles Upsell Revenue After Implementing TSA Solutions' Front Desk Upselling

With nearly 1,000 hotel partners in 60 countries around the world, TSA Solutions is committed to forming long-term working relationships that result in mutual success. TSA's Front Desk Upselling programs combine proven training techniques with daily and monthly performance measurement tools, reports and monthly planning and strategy meetings, to ensure ongoing success and high ROI. A dedicated TSA Performance Consultant stays engaged for the duration of the partnership - both onsite and remotely.

About Roseann Aversa

Roseann Aversa has more than twenty-five years of hospitality management experience with some of the most distinguished brands in the industry. Most recently she was Director of Global Sales North America for Rocco Forte Hotels. She held similar positions at Langham Hotels International and Raffles/Swissotel, and Taj Hotels. She has served as a Regional Manager at Fairmont Hotels, and held management positions at properties including the Omni Berkshire Hotel, The Roosevelt Hotel and the Doral Arrowwood. Roseann is active in numerous industry and philanthropic organizations. She received a degree in Hotel/Restaurant Management from the New York City College of Technology at CUNY. 

About Oliver Deubel

Oliver Deubel brings diverse experience in all phases of hospitality sales, management and operations. He founded OMD Solutions, a firm specializing in hospitality sales and marketing, operations, distribution and development.  Prior to that, he held progressive management positions at Luxury Link Travel Group. He also held sales, marketing and front office roles at Viceroy Hotel Group, Hilton Worldwide, One & Only Resorts, and Villa Hotels. He was educated at the University of California, Los Angeles, and the University of Mannheim.

For more information about TSA Solutions, please visit

About TSA Solutions

TSA Solutions is the worldwide leader in hotel upselling solutions. TSA helps nearly 1,000 hotel partners in 60 countries achieve measurable and sustainable increases in incremental revenue and RevPAR - capturing more than $200 million USD in annual incremental revenue, with an average ADR increase of 2%. With no upfront investment cost for the majority of its programs, TSA's technology, training, and performance management tools also supports hotels' efforts to increase guest satisfaction and boost personnel retention. 

TSA is also building intuitive new technology applications to drive business for hoteliers, as it helps them adapt to rapidly changing marketplace conditions. 

TSA continues to evolve its solutions to support hoteliers in capturing even more incremental revenue, with programs in reservations, sales, restaurant/bar. 

Founded in 1987, TSA Solutions is headquartered in Singapore and maintains operations throughout Asia-Pacific, the Middle East, Europe and North America.

Contact: Marjorie Gonzalez, TSA Solutions

Contact: Michael Frenkel - MFC PR / (212) 808-6559

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