SHOAL BAY EAST, ANGUILLA (November 8, 2016) – Zemi Beach House, Anguilla’s newest luxury boutique property, has announced the appointment of Frank Pierce to the role of Director of Sales & Marketing.
Mr. Pierce brings to Zemi Beach House more than 25 years of experience in hotel operations and sales in Anguilla and other Caribbean destinations. He specializes in developing strategic sales procedures and promotional offerings, while working closely with the reservations department and major travel agencies.
“Zemi Beach House is a welcome addition to the hotel scene in Anguilla and I’ve enjoyed watching it thrive since its opening,” said Mr. Pierce. “A perfect mix of island heritage and culture, Zemi Beach House is the premiere destination for travelers seeking an authentic experience. I look forward to contributing to its ongoing success.”
At Zemi Beach House, Mr. Pierce will lead all aspects of sales and marketing for the hotel, including the planning and implementation of sales strategies for maximizing hotel revenues and occupancy. Mr. Pierce will work closely with the newly appointed General Manager, Paulo Paias, in overseeing operations and reservations for the resort with an emphasis on guest satisfaction.
“Frank is a seasoned professional within the hospitality industry whose previous experience in Anguilla makes him an invaluable asset for our team and hotel,” said Cesar Wurm, vice president of sales for Trust Hospitality. “It was important for us to find someone who understood the context of this island. With Frank’s extensive knowledge, familiarity and passion for Anguilla, he was the ideal candidate.”
Prior to joining Zemi Beach House, Mr. Pierce most recently served as the National Accounts Manager for Resorts World Bimini where he was responsible for contracting national and international tour operators for resort rooms and suite, a cruise ship and various resort venues. Before Bimini, he acted as Director of Sales & Marketing for various properties in the Caribbean, including Raffles/Fairmont Resort in Canouan and Anacaona and Cap Juluca in Anguilla. Mr. Pierce graduated from the University of Nevada, Las Vegas with a degree in Hospitality Management.
For more information about Zemi Beach House, please visit: www.zemibeach.com
