Based on search volume, 74% of international searches for destinations in the US come from ten countries. Travelers from the United Kingdom make up the biggest group followed by visitors from Canada, Germany, Brazil, Australia, Italy, Argentina, the Netherlands, France and Japan.
This summer, New York is the most searched destination among travelers heading to the US, whereas Ocean City is the number one top summer destination, based on its share of visitors in summer compared to other seasons. Other top summer destinations include Virginia Beach and Destin on second and third position, respectively.
Search behavior of travelers to the US shows that the average searched price of the top summer destinations reaches $220. While travelers pay an average of $271 for a night in Seattle, the average clicked price in Branson is just $132.
Lenka Trckova, Industry Manager for English-speaking Markets, adds: “When we look at visitors to the most popular summer destinations, travelers taking long-haul flights from Australia and Japan are the biggest spenders, with an average clicked price per night of $287 and $310, respectively.
Also, our data reveals that travelers stay between four to five nights on average and travelers from Brazil and Argentina take the longest escapes, staying seven nights on average.”
For further insights and more detailed information about traveler behavior and popular destinations in the US, visit the trivago Business Blog.