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Dallas, US - 9 June 2015 - SiteMinder, a certified premium partner of TripAdvisor's TripConnect, today announces that TripConnect instant booking has become one of the fastest-growing channels offered by its leading cloud platform for online distribution - and the demand is only growing.

TripConnnect instant booking - which for the first time ever allows hotels to acquire guests directly on TripAdvisor - is one of the more than 250 distribution channels integrated with The Channel Manager, offering global reach to SiteMinder's more than 19,000 hotel customers.

"TripAdvisor is a traveler's brand; they trust it and use it at home, at work and when they're on the move, from the instant they start dreaming of traveling to the moment they make the decision to purchase. So, it's an important channel for hotels, where they can attract and reach a global audience, and own the guest relationship throughout the entire booking process. We are excited to see the significant take-up of the connection among our customers and the demand is quickly growing," says Fig Cakar, SiteMinder's Managing Director - the Americas.

"SiteMinder is pleased to partner with a channel provider that supports its simple, low cost business model. With TripConnect instant booking, hotels pay only when bookings turn into guest stays, so they receive greater value for their spend while benefiting from lower costs of acquisition."

Hotel customers of SiteMinder who sign up for instant booking benefit from maintaining full control of their rates and inventory, which are pushed out to the TripAdvisor site in real-time through The Channel Manager. Bookings made on TripAdvisor are then delivered back to the hotel's property management system or central reservation system through SiteMinder's Channel Manager, to enable easy tracking, measurement and reporting for users.

To further support hotels in gaining speed-to-market, SiteMinder has also implemented a complete self-signup process so customers can immediately map their rooms to the TripAdvisor site and start attracting bookings within 24 hours.

Maud Larpent, Director, Direct Connect Development, TripAdvisor says, "SiteMinder is a great TripConnect Premium Partner. They are at the forefront of enabling seamless conversions for independent hotels around the world, offering a two-way connection to TripConnect instant booking and equipping their hotel customers to acquire bookings directly on TripAdvisor, the world's largest travel site."

About SiteMinder

As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world. 

SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major GDSs. With more than 19,000 hotel customers and 350 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit

Contact: Maria Franco / +61 410 233 735

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 340 million unique monthly visitors**, and more than 225 million reviews and opinions covering more than 4.9 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands:,,,,,, (including,,, and,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014

**Source: Google Analytics, average monthly unique users, Q1 2015


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