Trend Alert: UK Travel Demand to the US Down as a Result of Brexit
July 13, 2016 9:12am
Initial Impact of Leave Decision Shows UK Travel Demand to the US Down 17.9% in June
NASHVILLE, TN (July 13, 2016) The world took a collective gasp on June 23 when the United Kingdom voted to leave the European Union. And with a new Prime Minister being named this week, changes in the UK are being watched carefully. Initial impacts of the UK’s Brexit decision are already been felt in the travel industry with demand for summer travel from the UK to the US down 17.9%.
Initial data was compiled by nSight for European travelers actively shopping online during June for July, August, or September stays in the US.
Brexit is proving to influence not only travel behavior from the UK, but also other major European source markets for the US including France and Germany.
Highlights of the initial Brexit impact:
This analysis is a preliminary view of the influence of Brexit on US visitation. nSight will continue to monitor the trends, providing regular updates on consumer behavior and the potential impact on US tourism.
For updates on Brexit and other industry trends, visit nSight’s website at
consumer shopping data,
nSight combines the world’s largest view of consumer shopping data with predictive marketing and revenue management solutions to deliver more guests to your hotel and visitors to your destination. Only nSight aggregates more than 85 million travel consumer shops and bookings daily across over 5,000 third-party travel websites. Understanding consumer shopping behavior, rate impact and future market demand enables better marketing and revenue management decisions. Follow nSight on Twitter, Facebook and LinkedIn.
Contact: Katrina Pruitt-Andrews,
Vice President of Marketing
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