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(June 27, 2013) - i-Rates, the creator of the revolutionary new Revenue Management technology for the mid-tier hotel market, and TravLynx, the leader in the Central Reservations Service technology, have agreed to pilot i-Rates Revenue Management software to InnLink customers.

"With the complexity of distribution in the market today, hotels need an efficient solution to determine the best rates possible to maximize RevPAR. We are excited to pilot with i-Rates to provide a Revenue Management solution to our InnLink customers that is easy to use and functionally robust. " said Kristin Intress, CEO of TravLynx

"We are excited to be working with TravLynx to bring our revolutionary software to the underserved mid-tier and independent market. TravLynx's history of providing exemplary service and financial returns to its hotel customers and partners makes TravLynx the ideal choice as a partner to introduce advanced Revenue Management software and practices to this market segment." said David Callander, Vice President of Sales for i-Rates.

i-Rates and TravLynx will be testing i-Rates Revenue Management Software with select InnLink clients to document the ROI of i-Rates Software and Revenue Management practices. Client property benefits include consistent lift in RevPAR, more efficient use of hotel staff time, instant access to competitive set pricing information, easy-to-use GUI, and intelligent management reporting.

Intress concluded, "The Internet has made rate management and setting so fast and dynamic that a human being can be far more effective with the help of technology. The advanced algorithms and easy-to-use interface provided by i-Rates is an attractive, cost-effective solution."

Callander added, "We selected TravLynx for their expertise and commitment to their hotel partners' success. Using i-Rates benefits everyone in the value chain: the hotel guest sees the optimal price consistent with the market dynamics, the hotel achieves the highest RevPAR possible, and i-Rates and TravLynx earn revenue from the increased bookings and RevPAR lift."

To learn more about TravLynx technology, services, and brands, visit or contact Nancy Herrick, Business Development Manager at 615.264.8080 or

To learn more about i-Rates revolutionary revenue management visit or contact David Callander, Vice President Sales, at 858.225.7074 or

About i-Rates LLC

i-Rates is the new-generation Hotel Revenue Management System that is extremely intelligent but simple to use. It sells hotel rooms at optimal price every day of the year, automates daily routine tasks, including channel distribution, provides all necessary information for strategic analysis and increases the hotel's bottom line. It is adaptable and fully flexible. The core of i-Rates is the innovative state-of-the-art algorithm based on the mathematic theory of reinforcement learning, which has been applied successfully to various problems but is unprecedented in the Hospitality Industry. Its central algorithm is based on maximizing the final yield when taking into account all revenue-generating factors and variable costs. To learn more about i-Rates revolutionary revenue management visit or contact David Callander, Vice President Sales, at 858-225-7074 or

Contact: David Callander, Vice President of Sales / 858.225.7074

About TravLynx

Celebrating 21 years of service, TravLynx is a technology leader in Central Reservation Services, delivering the most comprehensive reservations and revenue management solutions with award-winning customer service in the hospitality and travel industry. With its state-of-the-art booking technologies, TravLynx powers over 5,000 independent hotels, chain properties, resorts and destinations worldwide. TravLynx powers a family of industry-proven brands - InnLink serves mid-tier limited service properties; InnVite supports upscale, full-service hotels, boutique and resort properties; and VisitUs is the reservations and booking platform for Destination Marketing Organizations (DMOs) and Convention and Visitors Bureaus (CVBs). To learn more about TravLynx, please call Nancy Herrick, Business Development Manager at 615.264.8080.

Contact: Nancy Herrick, Director of Business Development / 615.264.8080

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