Traveler Sentiment on the Rise After Decline in the First Half of 2017

/Traveler Sentiment on the Rise After Decline in the First Half of 2017

Traveler Sentiment on the Rise After Decline in the First Half of 2017

|2018-03-15T15:28:44-04:00March 15th, 2018|

Orlando, Fla. (March 15,2018) – After displaying a five point decrease from first quarter 2016 to first quarter 2017, Traveler Sentiment has increased one point from last year. Travel intentions are similar to the percentages we’ve seen in the first quarter of 2016 and 2017, according to the latest travelhorizons™ survey of 2,300 U.S. adults conducted by marketing services firm MMGY Global.

Traveler Sentiment Displaying Improvements The overall Traveler Sentiment Index™ (TSI), which measures U.S. adults’ interest in travel, time available for travel, personal finances available for travel, perceived affordability of travel, quality of service, and perceived safety of travel, currently stands at 116, up one point from this time last year (115). This increase can be attributed to a five point increase in perceived affordability of travel (176) and a four point increase in personal finances available for travel (127).

Six in 10 (62 percent) U.S. adults state that they plan to travel for leisure during the next six months, unchanged from the percentages recorded this time of year in the previous two years. They indicate that they plan to take an average of 2.5 trips during that time, also unchanged from 2017 (2.5 trips). When asked if they plan to spend more, less, or about the same amount on leisure travel during the next six months compared to the same six months last year, 28 percent of respondents plan to spend more on vacation while only 12 percent plan to spend less, yielding a significant positive difference (+16 points) in vacation spending intentions.

For more information about these insights, or to obtain a copy of the full travelhorizons™ report, visit

About travelhorizonsTM TravelhorizonsTM is a quarterly survey of Americans’ travel intentions viewed through the lens of emerging economic, social and political developments. This iteration of the nationally representative survey of 2,300 pre-qualified adults was conducted from January 22 – 29, 2018.

About MMGY Global

MMGY Global is the world’s largest and most integrated global marketing firm with more than 35 years of experience in the travel, hospitality and entertainment industries. The award-winning agency maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. MMGY Global is author of acclaimed industry research (including the Portrait of American Travelers®) that identifies the habits and preferences of travelers – insights that serve as the foundation for its marketing strategy. For more information, visit

Contact: Erica Campbell

[email protected]/646-237-4519

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