TravelClick Launches Media Intelligence Platform to Drive Direct Booking Revenue for Hotels
March 27, 2017 10:58am
Hotels See Up To 77 Percent Conversion Rate Increase When Pairing Powerful New Platform with TravelClick’s Proprietary Data Solutions
NEW YORK, March 27, 2017 – Data continues to be the driving force that enables hoteliers to stay one step ahead of competitors and make better, more informed business decisions. To empower TravelClick’s media campaign managers to more effectively drive direct booking revenue for their hotel clients, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced the launch of the hospitality industry’s only Media Intelligence Platform.
This unique new platform integrates proprietary data from TravelClick’s iHotelier Suite, Rate360 and Demand360 solutions into the TravelClick digital media campaign planning and optimization process. This empowers TravelClick’s campaign managers to make the best-informed decisions about how to spend and allocate media budgets. The more data available, the better TravelClick’s media campaigns can be optimized.
Examples of questions that the Media Intelligence Platform can answer to optimize hotel media campaigns include:
The impact on media campaigns is significant: TravelClick’s digital media campaigns using the Media Intelligence Platform combined with iHotelier, Rate360 and Demand360 data can generate up to 77 percent higher conversion rates for customers.
“The combination of TravelClick’s data usage with digital campaign management has really helped us to go beyond traditional digital campaign management,” said Adarsh Rangaswamy, Corporate Director of Digital Marketing, Millennium Hotels and Resorts. “This ultimately allowed us to get a clearer picture of how we are doing versus the market and competition and adjust our strategies accordingly when needed.”
“We’ve invested in developing the Media Intelligence Platform to take advantage of TravelClick’s proprietary data – a powerful differentiator from other media solution providers – to drive better media campaign results for hoteliers,” added Scott Falconer, Executive Vice President – General Manager, Media, TravelClick. “In fact, when our digital media customers combine TravelClick’s iHotelier Suite, Rate360 and Demand360 solutions, they can expect significantly higher conversion rates for their digital campaigns. This is a game-changer when it comes to standing apart from the crowd in an increasingly competitive global hospitality landscape.”
digital media campaign
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage. Follow TravelClick on Facebook, Twitter and LinkedIn.
Contact: Caitlin Kasunich / Christina Panta
firstname.lastname@example.org or email@example.com /
212.896.1241 / 212.896.1208
NH Hotel Group Joins TravelClick’s Industry-Leading Demand360® Network
World Travel Awards Recognizes TravelClick for Best-in-Class Booking Engine
TravelClick Featured as Key Speaker at 2018 Google Travel Executive Forum
North American Hoteliers Kick Off Second Half of 2018 With Continued Steady Rates and Bookings; Q2 2019 Shows Signs of Softness
Flight Centre's Hotel Management Business BHMA Selects TravelClick's Award-Winning iHotelier® Central Reservations System
TravelClick Partners With The Guestbook to Bring Its Cash Back Rewards Program to Independent Hotels
Amadeus Accelerates Expansion in Hospitality Sector With $1.52bn Agreement to Acquire TravelClick
TravelClick Hosts 2018 Industry Leaders Summit in Bangkok
Mangalis Hotel Group Adopts TravelClick’s Leading Reservations, Web and Media Solutions
Scenic Hotel Group Adopts TravelClick's Industry-Leading iHotelier® Booking Engine 4.0
Hoteliers Round Out First Half of 2018 With Consistently Strong Bookings and Rates
TravelClick Unveils Latest Version of Hotel Loyalty Solution, Bringing "Reward and Redeem" to Hoteliers
Hotel Rates and Bookings Continue Growth Throughout First Half of 2018
TravelClick Announces New Partnership With SEH United Hoteliers
North American Hoteliers Spring Into Second Quarter of 2018 With Continued Growth
TravelClick Acquires Hospitality CRM Solutions Provider Digital Alchemy
Spring Hotel Outlook Shows Stability and Consistency in North American Markets
Rate and Bookings Growth Continue Positive Trend for Hoteliers in Early 2018
TravelClick and Google Expand Partnership to Help Hoteliers Maximize Revenue in an Increasingly Competitive Market
TravelClick Launches Artificial Intelligence-Powered Campaign Advisor
Please login or register to post a comment.