Three Key Ways Hotels Can Improve Web Search Results
May 18, 2018 11:29am
By Alexis Krisay
A recent consumer survey revealed that nearly 9 out of 10 customers over the age of 18 prefer booking their hotel accommodations online (88 percent for/12 percent against).
With Google search algorithms constantly changing, hotels without a solid SEO strategy and execution plan will be lost in the digital wilderness.
Here are three critical actions hotels can take to enhance web presence and improve search rankings without blowing budgets.
1. RULE YOUR REVIEWS. Have you checked your hotel’s ratings lately? Google, YELP and TripAdvisor are some of the sites travelers your potential customers will search when planning a trip. Unclaimed business pages tell a story about lack of attention to customer service and detail, so don’t let them languish - take charge of them! The same rule applies for reviews. Look at any negative reviews as an opportunity to make things right and let customer service shine.
2. OPTIMIZE LOAD TIME. If your website takes more than a few seconds to load, you’ve likely lost a potential customer to a competitor. Here are three simple ways to improve loading time for websites:
3. CONTENT MARKETING. People are exposed to thousands of marketing messages each day, so it’s no wonder they’re tuning out - they’ve got a serious case of marketing fatigue! Creating engaging, high-quality content helps your message cut through the noise, improve visibility to search engines, and increase meaningful engagement with your customers. Here are some tips:
Remember, there are only so many topics and technologies you and your key staff members can master. Make the investment in SEO and Content expertise, so you can spend your time focusing on your core business: delighting your customers. After all, that’s where your most inspiring stories will begin.
Tags: alexis krisay,
Alexis Krisay is a partner and president of marketing for Serendipit Consulting, a public relations, marketing, branding and event-planning firm. www.serendipitconsulting.com. She can be reached directly at firstname.lastname@example.org or 602-833-2744.
Grates Cove Studios in Canada Adopts Hotelogix to Ensure Efficient Property Management
The Global Stage Awaits: SiteMinder Urges Brazil's Hotels to Cater for Tourists as Arrivals Jump to 7 Million
How to Organize Your Website Content Like Marie Kondo
How to Get Your Resort & Travel Brochure PDFs to Google’s Position Zero by Lodging Interactive
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
Everything Your Hotel Should Know About the Google Maps Update
New Zealand Based Heritage Hotels Launches New, Multi-Property Website on HEBS Digital's smartCMS®
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: November Edition
Top 5 Blog Posts Hotels Should be Writing
3 Things the Hospitality Industry Can Learn From Google
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition
Tambourine - Hotel SEO: How Will Google’s New EAT Algorithm Affect Your Property?
The Resort at Pedregal Brings Cabo San Lucas Online With New Website
Beat the OTAs: Use Your Hotel Website to Tell a Unique Brand Story
Now Available for Download: Technical SEO on the Hotel Website eBook
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition
3 Hotel Website Designs That Are Inspiring Guests to Book
Google's Mobile-First Initiative: Everything Hoteliers Need to Do Now
Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
5 Reasons Your Hotel’s Conversion Rate Is Low—and How to Fix It
Please login or register to post a comment.