Those Who Adore Detesting, Are Now in Over Their Heads
May 17, 2018 12:56pm
By Georges Panayotis
Much progress has been made over the past 40 years in the accommodations sector! The new chain concepts have enabled the hotel business to develop considerably in France and Europe and, for some, in the rest of the world. Hotel groups are now number 1 on the old continent and the French hotel industry is one of the largest in Europe. This industry is thriving with very positive growth prospects and it is in full development. More tourists are arriving from all horizons and going to all destinations, what could be better!
Our sector has become a magnet for young graduates. The days when the hotel business was a guild of innkeepers are over. The tourism industry offers opportunities to make any investor or entrepreneur dream. And to top it all off, this little world is collaborating and boundaries are being broken down.
Real estate companies are working closely with franchisors to redefine products, franchisees are looking at a variety of brands to choose the right one based on potential demand and the location of their properties. Even builders are contributing their expertise to define their orders as they have a more complete view of technological developments. Professionals are clearly gravitating towards our sector. This is demonstrated by the success of our events that has forced us to push the walls in order to welcome them all. It is our great satisfaction to see participants exchange, share, celebrate innovation and all the transformations taking place in the sector. While some still lag behind, the movement is clearly underway.
All these professionals who come together to share, debate and react are the driving forces of our sector. While their interests may diverge, the debate moves us forward and, in the end, everything is resolved as a family. The hotel business, once Colbertist in character, is now an open universe that while it certainly includes hotels in the strict and historical sense of the term (independent and undersigned) now also includes residences, residential leisure parks, hostels, hybrid establishments, a host of new concepts and so on... This is because of upheavals in recent decades, we agree, but the observation remains. The sector is changing and so much the better! It will come as no surprise that those specializing in decline are on their way out since there is no decline and, in our opinion, there will not be one.
Investors are present, they have changed their image; while they sometimes shun France a little, they have a few years to catch up in terms of CAPEX, but they are there. Whether they are owners or single or multi-brand franchisees, all are ready to take risks and roll up their sleeves to create and progress. Professionals are also ready to roll out the red carpet for the Caisse des Dépôts, or any other French and foreign investor that effectively accompanies this change
However, it is our duty to promote the talents, imagination and creativity of our employees. It is thanks to them that we will be able to remain competitive by constantly developing our businesses and especially our products and concepts. We must make the new generations feel the potential for happiness and fulfillment in our professions and make our industry sexy and attractive. We must encourage employees at the bottom of the ladder to invest themselves in a long-term career in the hotel business and give them a glimpse of boundless career prospects. Many of the sector's managers and executives began at the bottom and have patiently climbed their way up to positions where they are now thriving.
Edouard Philippe has established the Inter-ministerial Tourism Council to bring together accommodation providers, tour operators, destinations... Minister Jean-Baptiste Lemoyne announced he would draw inspiration from our work to inform the government's deliberations. We would be delighted to welcome the Prime Minister at the next Global Lodging Forum to present a plan of action to effectively support our profession and promote its development and profitability.
We are undergoing a metamorphosis and are certainly not in our last molt. Many changes have already been made, but we will not go over them here. Make way for the future, for the development of our collaborations; We will always be there to gather, learn, analyze, debate and exchange, in short to detect, defend and accompany all these changes because we adore loving and building.
Tags: georges panayotis,
hotel industry outlook
Born into a family of hoteliers, Georges Panayotis left Greece at the age of 18 to study Political Science and earn a management degree at the University of Paris, Dauphine.
In 1986 he created his own company and started developing specialised marketing tools for the hotel industry.
Over the past 30 years, MKG Conseil, later to become MKG Group, became the leading European consulting firm for the hotel business, food service and tourism industries. He is also a consultant for several radio and television stations that focus on the economy.
0033 (0)1 56 56 87 77
The Hotel Business Rebuilds Servuction
You Might Go Faster Alone, but You Go Further With Company
Is Europe on a Rebound?
On the Hunt to Keep Rank
Have We Tossed Our Treasures out to Sea?
The Monkey Moved to Someone Else's Back...
It Takes Two to Build, But Only One to Destroy
Cost vs Price vs Value of a Hotel Room
Reinvesting for the Return of Visitors: Recovery Periods Take Three to Five Years to Feel Effects
Craving M&Ms! Brand, Management, and Strategy
Hotel Supply in France: Nothing Begets Nothing
Make the Hotel the Most Beautiful Place on Earth…Opportunities to Seize!
In Europe, We Made A "Bang" but It Wasn't "Big"
French Hotels & Restaurants: Fruit Bearing Trees Must Be Tended To!
Research Reveals the Misconceptions Turning Young Brits Away From Hospitality Careers
Unlearning to Learn Also Means Inventing
Rights Need a Helping Hand
Innovation in Hospitality: Change is Good
Renovate to Innovate
Pulling on the Grass Won't Make It Grow...
Please login or register to post a comment.