March 12, 2019 – Santa Clara, CA: Milestone, Inc. today welcomed former Third Door Media SVP Michelle Robbins as its new Head of Digital. Robbins brings more than two decades of experience in digital marketing, technology, content strategy and digital marketing leadership. She most recently was Senior VP of Content & Marketing Technology at Third Door Media where she led content strategy and data analysis for leading digital marketing publications including MarTech Today, Search Engine Land and Marketing Land; as well as leading editorial programming for the Search Marketing Expo (SMX) events.
"I've known Milestone for many years and have worked with them in a number of capacities at Search Engine Land, SMX and Martech," said Robbins. "Milestone has a truly powerful vision for digital marketing for location-based businesses, a strong executive team and an organizational culture driven by passion and a commitment to excellence. The pull to work with such a team and help drive the organization forward was a compelling force that drove me to make this decision."
"I have focused the largest part of my career to helping digital marketers make better decisions and succeed, this is the next chapter for me in that personal vision."
Robbins will be heading up Milestone's Centers of Excellence teams, driving cross-team collaboration on everything from strategy to website development and search. Robbins will be a critical part of the senior leadership, driving Milestone's execution strategies as it expands its portfolio of customers in Hospitality, Financial Services, Automotive, Retail and Healthcare.
"I have known Michelle for over ten years and have been hoping that we could work together some day," said Milestone President & Founder Benu Aggarwal. "Her deep experience in digital marketing will be a great asset to Milestone as she drives a unified vision of our omni channel marketing efforts”. Her understanding of what digital marketers need to do to succeed is unparalleled and will help Milestone deliver a unified, omni channel digital marketing experience that brakes from traditional, silo-based approaches.”
"Michelle brings a wealth of experience to the Milestone team and helps us continue to expand our vision of providing state of the art digital marketing software as well as enablement services," said Anil Aggarwal, Milestone CEO. "Michelle is already making significant contributions to our strategy and is helping us improve and expand the quality and breadth of our service offerings as we expand our customer portfolio into more verticals."