The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
September 20, 2018 12:30pm
By Margaret Mastrogiacomo, VP Strategy
This month, Google’s search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.
A design trend that is gaining even more traction as we move into 2019 is animated typography. Bold typography that takes up major real estate on a page has been a trend for quite some time, and now with interesting and engaging animation, it’s making an even stronger impression on website visitors. Animated typography is perfect for highlighting emotive copy and taglines throughout your hotel website and draw a visitor’s attention to key selling points of the hotel.
hotel digital marketing
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or firstname.lastname@example.org.
Contact: Garrick Lee, Marketing Manager
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