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ATLANTA – July 11, 2016 With the current boom in new hotels and casinos, there has never been greater urgency for intelligent analytics to game the competition. That’s why the hospitality industry has turned, in increasing numbers, to The Rainmaker Group for math and science-propelled software solutions that drive revenue, optimize profits and generally help clients outperform their competitors. In fact, Rainmaker is on pace to enjoy a 50-percent growth this year in the hospitality industry arm of its business.

Since January, Rainmaker has welcomed more than 200 hospitality companies, representing more than 300 properties worldwide; all have made the decision to incorporate Rainmaker solutions into their business strategy, from transient and group market pricing and forecasting (guestrev® and grouprev®) to competitive positioning (revcaster®) and performance benchmarking (revintel).

Like its clients, Rainmaker remains focused on new and enhanced solutions. The company recently introduced a partnership with Cvent, ensuring that hospitality and gaming clients using grouprev can more quickly and seamlessly respond to group business leads from Cvent’s event management platform. That platform eliminates the duplication of RFPs that have long plagued the group lead process and sorts leads by relevance, thus amplifying the advantages of grouprev. Rainmaker is poised to announce further innovations later this year.

Commenting on Rainmaker’s growth spurt, Co-founder and President Tammy Farley noted, “This is a very exciting chapter in our 18-year history as the hospitality industry matures with respect to revenue optimization. It’s no surprise that we’re seeing a surge in start-ups in the revenue management field. But our growth seems to testify to the value hotels and casinos place on our proven performance, consistency and groundbreaking ideas in driving bottom-line growth.” 

About Rainmaker

Headquartered in Alpharetta, Georgia, Rainmaker is the premier provider of profit optimization and demand-cycle solutions to the hospitality and multifamily housing industries. Since its founding in 1998, the company has focused solely on delivering the highest revenue returns possible through the development and cultivation of a suite of products and consulting services designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last five years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. To learn more about Rainmaker and its suite of profit and demand optimization solutions, please visit, and follow Rainmaker on Facebook, LinkedIn and Twitter.

Contact: Brock Talbot / Gerard McTigue or / 212-980-9231 / 212-284-9936

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