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ATLANTA (April 4, 2017) - The Hotel at Avalon today announced it will celebrate its topping out on April 12, anchoring Avalon, the sustainably designed, 86-acre community of shopping, dining, entertainment, living and working in the North Atlanta suburb of Alpharetta. Managed by HEI Hotels & Resorts, the well-appointed, 330-room hotel and conference center celebrated its groundbreaking in June 2016. Bringing the brand’s values of vision, design and craft to life, The Hotel at Avalon will join a distinguished portfolio of more than 100 independent hotels around the world that are exactly like nothing else, early next year.

As part of the topping off celebration, the hotel will preview its chef-driven restaurant and provide an exclusive first look at its interior design through virtual reality tours and a glass display truck, featuring a model guestroom.

“The Hotel at Avalon and the connected Alpharetta Conference Center will fill a huge void in Alpharetta by bringing an upscale boutique hotel and event facility to the market, meeting the substantial demand for luxury accommodations and event space,” said Jim Stormont, president of Stormont Hospitality Group. “We are confident that The Hotel at Avalon will become the premier hotel of choice for both business and leisure travelers in North Atlanta.” 

The $112 million Hotel at Avalon and Alpharetta Conference Center project is the result of a public-private partnership between Stormont Hospitality Group, North American Properties (NAP) and the City of Alpharetta, with additional assistance from the Development Authority of Fulton County and the Alpharetta Convention & Visitors Bureau. The vibrant 86-acre mixed-use development features 500,000 square feet of best-in-class retail, 15 chef-driven restaurants, a 12-screen all premium theater, 750,000 square feet of Class A office space, 627 residences and a world-class concierge.

Avalon is known for creating memorable and meaningful experiences for visitors through five-star hospitality service, year-round event programming and activations that generate street energy and drive traffic to the destination. The award-winning development has become the community’s central gathering place, having successfully established lasting emotional connections with its guests. Avalon’s Concierge team members – known as ExperienceMakers™ – are dedicated to delivering “the timeless art of living well” to every resident, office worker and guest who steps foot on property.

“Avalon’s experiential approach will manifest in the hotel environment as well,” said Mark Toro, managing partner at NAP. “The Hotel at Avalon’s lobby will focus on its chef-driven restaurant and bar, which will spill graciously into the entrance. When guests arrive, they will feel like they’re coming home – like they’re walking into a modern, southern-inspired kitchen – greeted by friendly faces dressed in stylish business casual wear.”

Cooper Carry is the hotel’s design architect, and the stunning interiors have been designed by Perkins + Will and The Johnson Studio at Cooper Carry. From the artfully-appointed lobby to the stylish upscale suites, The Hotel at Avalon’s interiors will reflect its dedication to southern hospitality, taking cues from a tranquil color palette of grays, creams and buttery yellow.

"We searched for design solutions that would be appropriate for this specific hotel and to identify certain industry standards that we might redefine in order to do so," said Bob Neal, principal of Cooper Carry’s Hospitality Studio. “We were encouraged to imagine innovative design concepts which would support the Avalon brand and thereby provide unique guest experiences. For example, the Presidential Suite, which is often located on upper floors, was placed on the second floor. Guests visiting the suite can walk out onto their private terrace and immediately experience the pulse of Avalon.”

In addition to the hotel’s local chef-driven restaurant, The Hotel at Avalon will feature a 24-hour fitness center, an upscale lobby bar and gathering space, and a spacious second-story pool terrace, ideally designed for outdoor events and banquet functions. Guests will also enjoy complimentary high-speed wireless internet service offered throughout Avalon’s Fiberhood, Atlanta’s first uber-fast gigabit wireless internet with speeds up to 100 times faster than other typical service in the region.

The topping out of The Hotel at Avalon will be celebrated in tandem with the grand opening of Avalon’s Boulevard East, the second phase of the mixed-use community, which will double Avalon’s size and bring an additional 20 retailers and restaurants, 1,000 office workers and 350 residents to the development. The Hotel at Avalon and Alpharetta Conference Center will be the crown jewel and final piece of the entire Avalon project.

For more information, visit www.thehotelatavalon.com and www.experienceavalon.com.

About Stormont Hospitality

Stormont Hospitality Group is a full-service, turnkey developer of luxury and first-class hotels, conference centers and resort properties.  Stormont Hospitality Group, based in Atlanta, has developed more than $1 billion in prominent hotel properties, including some of the most successful public/private hospitality projects in the U.S.  

For more information visit: www.stormonthospitality.com.

About North American Properties

Founded in 1954, North American Properties is a privately held, multi-regional real estate operating company that has acquired, developed and managed more than $5 billion of mixed-use, retail, multifamily and office properties across the United States. Headquartered in Cincinnati, with offices in Atlanta, Dallas and Fort Myers, Florida, the company has developed 19 million square feet of retail and 17,000 apartment units in 12 states. In the past three years, North American Properties has launched 36 projects totaling $1.1 billion in total capitalization. In Atlanta, North American Properties owns Avalon, Colony Square and Anthem on Ashley.

For more information, please visit www.naproperties.com.

About Autograph Collection Hotels

Autograph Collection Hotels celebrates individuality by curating one-of-a-kind travel experiences at more than 100 luxury lifestyle hotels found in the world’s most desirable destinations. Exactly like nothing else, Autograph Collection properties are hand selected for their rich character and uncommon details.  A personal realization of an individual founder’s vision, these hotels are defined by unique design, differentiated guest experiences and their meaningful role in locality.  

For more information, please visit www.autographhotels.com

Contact: Liana Moran

lmoran@thewilbertgroup.com / 404-254-1487

About HEI Hotels & Resorts

HEI Hotels & Resorts, headquartered in Norwalk, Conn., is a leading hospitality investment firm and management company that acquires, develops, owns and operates premium select-service, full-service, upper upscale and luxury hotels and resorts throughout the United States under such well-known brand families as Marriott, Hilton, Hyatt and IHG.  HEI takes a holistic approach to creating value for its investors and employees by setting the highest standards across all aspects of hotel management and operation and focusing on the central principles of excellence and continuous improvement. HEI prides itself on some of the highest employee satisfaction scores in the hospitality industry, fuels local economic prosperity by investing in communities and is committed to environmental stewardship and sustainability. 

To learn more, visit us at www.heihotels.com

About Cooper Carry

Cooper Carry provides architecture, planning, landscape architecture, interior design, environmental graphic design and sustainability consulting services. Founded in 1960, the firm specializes in the design of corporate, education, government, hospitality, mixed-use, office, residential, retail, science + technology, and transit projects. The firm has designed projects in 45 states and globally in the Caribbean, Middle East, Asia, Africa and Central America. Engaging a fundamental design philosophy centered on the concept that environments should connect people to people and people to place, the firm promotes the philosophy of “connective architecture.” Designers understand the local market and the specific cultural and physical contexts in which the building will serve those who interact with it while conceiving memorable spaces, inside and out. Listening to the client and gaining a deep understanding of the market and site prior to commencing design, Cooper Carry balances passionate creativity with client service.

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