Founder of cash back rewards innovator The Guestbook to participate in educational panel at leading hotel industry marketing forum next week

LOS ANGELES — January 16, 2019 — The Guestbook, the world’s largest rewards program for independent and boutique hotels, today announces that the company’s CEO and founder, James Gancos was selected by Hospitality Sales & Marketing Association International (HSMAI) to participate in a panel of hotel industry thought leaders at its 2020 Marketing Strategy Conference, taking place next week in New York.

The panel discussion, entitled, “The Evolving Loyalty Landscape” will be held Wednesday, January 22 from 11:15 a.m. to noon in the Cantor/Jolson room on the 9th floor of the New York Marriott Marquis. Moderated by Dr. Lalia Rach, the discussion will explore recent trends in traveler behavior and specific tactics to assist hoteliers in maximizing guest loyalty for their properties, groups and brands. Joining Gancos, additional marketing experts participating in the panel include David Flueck, senior Vice President of Global Loyalty at Marriott Bonvoy; Mark Molinari, Vice President of Strategic Initiatives & Marketing Programs at the Las Vegas Sands; and Flo Lugli, Executive Chairman at GHA.

“Nurturing guest loyalty is undoubtedly one of the most productive marketing activities that a hotelier can engage in to ensure ongoing revenue and the future success of their property or portfolio,” said Gancos. “I am honored to have been selected to join such an esteemed group of hotel executives in exploring this critical topic at the Marketing Strategy Conference.”

The HSMAI Marketing Strategy Conference is a comprehensive annual digital marketing forum for the hotel industry. With a powerful educational program organized by HSMAI’s Digital Marketing Council, the conference provides hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests. During the 2020 event, hotel leaders will address new developments in solutions and tactics designed to connect with, track, and influence consumers throughout all phases of their travel, pre- ,during and post-stay.

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