LOS ANGELES – The Farmer’s Daughter Hotel, a 66-room boutique hotel in the heart of Los Angeles’ Beverly Grove district, reemerges as a stylish destination for modern travelers and hub for the creative community with the completion of a multi-phase, property-wide renovation. The newly transformed hotel welcomes guests with reimagined guest rooms, revamped public spaces and pool area, the addition of original art installations, and updated direction for TART Restaurant led by Executive Chef Josh Pebbles.
The renovation and redesign comes from owners Peter and Ellen Picataggio, with the intention to take the hotel to the next level while honoring its colorful history and original, vintage feel. The Picataggio’s say, “Community, culture, and warm, creative and entertaining hospitality are in our DNA. We’re excited to share the next chapter in the story of The Farmer’s Daughter and invite guests from near and far to join in our refined revelry.”
Distinctly individual and fiercely independent, The Farmer’s Daughter is infused with storytelling through art and design: bespoke furniture, artwork commissioned by community artists and makers, found objects from local flea markets, and keen attention to detail. Collaborating with designer Meg Joannides of MLK Studio, Ellen Picataggio combined her art-driven approach and Joannides’ refined designs to transform the hotel’s guest rooms, lobby and courtyard.
In February 2017, The Farmer’s Daughter completed the final phase of its multi-phase renovation with the transformation of all guest rooms in the hotel’s second structure, the barn building. Named the Tack Rooms, the spacious double rooms feature custom-designed furniture, built-in desks, accents in denim and plaid fabrics, a sliding barn door that opens to the bathroom, and wallpaper by artist Katie Bright, a mural-like visual display filled with subtle motifs enticing guests to “look and look again.”
The Farmer’s Daughter debuted the first phase of the property’s renovation in early 2016. Guest rooms of the main building were restyled to reflect a modern mix of art, technology, and urban residential design juxtaposed with an elevated, charming aesthetic. The main building is comprised of: Robin Rooms with custom furnishings, grass cloth wallpaper, original art by Vermont artist Jesse Azarian, curated book collection by Taschen, built-in sofa, and bathroom separated by a wall of glass; Farmer’s Suite, a sunny, spacious sanctuary with a private bedroom, kitchenette and a living room overlooking the courtyard; and the richly elegant No Tell Room with copper-encased mirrors on the ceiling, full wet bar, soft lighting, painted murals and copper tables.
In the main building, The Farmer’s Daughter offers a memorable journey from the lobby to the floors above, whether it’s by the elevator made of copper or by ascending the stairs to follow the story of Jack and the Beanstalk. Every king guest room features a one-of-a-kind installation box, each by a different artist, showing their interpretation of the “farmer’s daughter” lifestyle. In the lobby is an Art-o-mat, a converted cigarette machine that vends custom-made art pieces. SHOP, the lobby boutique, features a variety of curated merchandise such as leather handbags, belts, dresses, lounge wear and scarves, created by local designers.
Adjoining the hotel is the onsite restaurant, TART. Designed by Picataggio and BAM Design Lab Co-Founders Annie May and Barbie Palomino, TART has the cozy, neighborhood feel of a European bistro. Market lights strung on the patio and a brick fireplace bring warmth and comfort to the outdoor dining space. Indoors, black and white abstract artwork by Ronald Santos – vintage art finds from Los Angeles’ Melrose and Rose Bowl flea markets – hang on a gallery wall. Not to be missed are the vintage-style peep show boxes in the bathrooms designed by artist Katie Bright in collaboration with Last Night’s Party and Annie May, containing a short video for a delightfully unexpected element of fun.
Originally opened in the 1960s, The Farmer’s Daughter was a destination for both starry-eyed travelers and locals alike, that became somewhat of a “no-tell motel” after the 1970s. In 1997, as the area revitalized, William and Lorna Cho purchased the hotel. The Cho’s daughter Ellen and her husband Peter Picataggio took over in 1999 and fully remodeled the property. The duo created a whimsical brand to tell the tale of a young country girl through playful design, handcrafted touchpoints and curated art, offering guests a one-of-a-kind “home away from home” experience with approachable, thoughtful service.
The Farmer’s Daughter Hotel is located at 115 S Fairfax Ave. Los Angeles, Calif. 90036. For more information, please visit www.farmersdaughterhotel.com or call 323.937.3930.
