Close

Cart

Total $0.00

Checkout

New York, NY – October 12, 2016 –  A hotel website needs to be so much more than a pretty face for the property; it needs technology powering it that is built to drive direct hotel bookings.  A successful hotel website must incorporate the right balance of excellent design, state-of-the-art website CMS (Content Management System) technology, robust merchandising capabilities and engaging visual and textual content, while providing optimum user experience from top to bottom. Created by HeBS Digital, The Complete Guide to Choosing the Right Website CMS provides hoteliers with concrete ways to evaluate this crucial website technology, including what features and functionalities to look for that are essential in driving direct bookings and selling the overall hotel experience.  

The Complete Guide to Choosing the Right Website CMS Technology includes:

  • Big picture factors to consider such as whether the CMS has been designed around hotel direct distribution and marketing needs and if the technology plays a role in the overall marketing mix to fuel the path to a booking.
     
  • Hospitality-specific capabilities and modules to drive direct bookings, including real-time automated targeting with dynamic promotions for website visitors, full content control (visual, promotional, textual) of every page plus ability to create unlimited content, promotional, group and marketing landing pages and content sections; ability to have multiple website designs and page layouts to showcase your products and services, etc.
     
  • Merchandising capabilities that should be evaluated to present the hotel product and value proposition directly to the online travel consumer and is centered on communicating the unique features of the property (hotel services, meeting & event space, latest promotions and special offers, local attractions, and more), allowing the hotel to “sell on value” as opposed to “sell on rate” alone. 
     
  • Integrations that need to be considered with booking engines/CRS, PMS, RFP and loyalty programs, technology vendors, spa and dining reservation technologies, Social Media Feeds, Weather feeds, etc.
     
  • Technical capabilities that need to be included that are in line with SEO best practices.
     
  • Top ten questions to ensure your property website success.
     
  • Checklists to determine must-have technical needs and property business-needs the CMS technology must take into account.
     
  • Evaluation checklist for choosing the right website CMS technology.
     

“The real long-term cost of choosing the wrong CMS for the hotel website is a dramatic loss of direct revenue, increased distribution costs and increased dependency on the OTAs. Without the right technology powering the hotel website, hoteliers not only fail to engage, retain and acquire past and future guests, but seriously jeopardize direct revenue in this time of flattening occupancy rates and increased distribution costs” said Max Starkov, President & CEO of HeBS Digital. “We created this guide to help hoteliers evaluate the right website CMS technology for their hotel that will decrease OTA dependency and increase direct website revenues and customer engagement.”

A major consideration when choosing a property website CMS is finding a technology solution that is tailored to the business needs and operational needs of the hospitality industry. Find more advice on choosing a Content Management System to power your hotel website by downloading The Complete Guide to Choosing the Right Website CMS Technology.

About HeBS Digital

Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (www.hebsdigital.com).

The firm has won more than 400 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.

Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hebs-digital
YouTube: https://www.youtube.com/user/HeBSDigitalMarketing

Contact: Mariana Safer

mariana@hebsdigital.com / 212-782-3775

Related News

How Hotel Managers Can Generate Profits Above and Beyond Owner’s Expectations

Debunking the Impact of Blockchain on Hotel Distribution

Coffee Chat: Pure Salt & HEBS Digital

NextGuest Technologies to Showcase Fully Integrated Guest Acquisition, Engagement, and Retention Platform at HITEC Houston

HEBS Digital's smartCMS® Wins a Stevie® Award for The Fifth Consecutive Year at the 2018 American Business Awards®

Coming Soon to Your Hotel: The Integrated Revenue Generation Team

How to Use the Google Ecosystem to Get Your Hotel's Digital Strategy on Point

What TripAdvisor’s New Sponsored Placements Ad Format Means for Hoteliers

Small Inn Is Big on Guest Engagement With Intelity

Now Available for Download: HEBS Digital’s GDPR Whitepaper

Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing Background

From Dreaming to Booking Part V: The Experiencing Phase How to Capitalize on the Experiencing Phase of the Travel Planning Journey

NextGuest Technologies and HEBS Digital Names Peter Seidenberg as its Chief Executive Officer

From Dreaming to Booking Part IV: The Booking Phase - How to Capitalize on the Booking Phase of the Travel Planning Journey

Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey

Amazon's Influence on Online Travel Agencies

All News »

Please login or register to post a comment.