The CMO Survey February 2017: Rethink Everything
May 8, 2017 10:23am
Marketing’s role has changed. And it’s likely to keep changing. How are marketing leaders navigating the disruption?
Many marketing organizations were built for activities that look very diﬀerent from those required in today's fast-paced, digital world. So marketing leaders are changing the game, building key capabilities in-house and rethinking what is outsourced to match new demands and harness new opportunities. Gain insights from the key findings below, interact with the survey data, and view the full results.
About the CMO Survey
Deloitte supports the CMO Survey—conducted biannually since 2008 by Duke University’s Fuqua School of Business marketing professor Christine Moorman—as a measure of how marketing leaders are navigating this brave new world. The survey reports on their priorities and plans enabling marketers to compare staffing, budgeting, and investment areas, and identify potential trends.
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Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
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