The 2018 International Toilet Tourism Award Winners Crowned
June 13, 2018 2:08pm
Six toilets popular with tourists around the world have officially been crowned and are ascending their thrones for 2018. Winners include a James Bond themed loo on a mountain top, a toilet that makes you feel you're in a forest, and an airport where guide dogs can poop indoors in comfort
Six toilets in tourism destinations around the world have won coveted titles in the 2018 International Toilet Tourism Awards. Submissions were received from tourism destinations across North America, Europe, Asia and Australia. The toilets were judged for their design, quirkiness, location, accessibility, and economic contribution to their locality.
The International Toilet Tourism Awards, now in their second year, were created by MyTravelResearch.com, which aims to show the close link between innovative, clean toilets with great design and a successful local tourism economy – the trickle down effect.
The winning tourism toilets from around the world across all six categories announced today are:
Best Design – The Saskatchewan Science Centre, Regina, Saskatchewan, Canada. The design for the newly refurbished 2nd floor restrooms was inspired by the boreal forests of northern Saskatchewan. There are floor to ceiling visuals of the deep forest and audio of birdsong and woodland sounds. Whole wall panels are covered in immersive images of the calming deep Canadian forest by award winning photographer Todd Mintz.
Judge’s comment: In judging this restroom, visual design scored very high. The loo is a fully immersive experience by vision and sound. The toilets inside the science centre are like stepping into another world where you can do your business amid the sights and sounds of nature – without having to worry about bears. Overall, really well thought through.
Best Economic Contributor – The Cummins Mosaic Loo, Cummins, Eyre Peninsula, South Australia, Australia. The local community converted a bland red brick toilet block from the former railway station into a public loo with personality. Due to word of mouth, tourists now seek out the rest rooms, which feature statues, mosaics and paintings reflecting a more genteel bygone era from the early 20th century. Local businesses now benefit from passers by stopping to visit the old fashioned themed restrooms in the centre of town.
Judge’s comment: The way the Cummins community re-invented what was an old existing facility to bring it back to life in a new and quirky way was excellent. The public toilets in the town have become a tourist attraction in their own right, which shows smart thinking by the local community. Unlike some entries in the awards, Cummins has few visitors. They have therefore done a great job creating a ‘must-see’ attraction that generates income for local businesses.
Best Location – Hotel La Jolla (A Curio Collection by Hilton), Shores Drive, La Jolla, California, USA. Sitting on the 11th floor overlooking La Jolla and the sea, the restroom offers a breathtaking view of the coastal urban village of La Jolla and the Pacific Ocean off San Diego.
Judge’s comment: Guests can enjoy absolutely stunning views of La Jolla and the Pacific from the rest rooms. Facing the coast, the large windows let in natural light which complements the restrained earth tone hues of the bathroom interior. The view from the loo connects visitors to the beautiful destination that surrounds them. Guests experience a wonderful vista bathed in constantly changing ocean light.
Also Highly Commended in the Best Location category are the colourful loos at the Lupton Park community garden in Maryborough, Queensland.
Best Accessible Toilet – Brisbane Airport, Queensland, Australia. Brisbane Airport’s upgraded accessible toilets have been designed to exceed accessibility legislation. Dedicated changing places facilities allow for specialised equipment such as an adult change table, hoist and a toilet with removable hand rails for people with severe disabilities. The spacious, flexible design makes travel accessible to thousands of people with disabilities and their carers, many of whom were previously deterred from travelling. Sophisticated digital reporting ensures constant cleanliness. Brisbane Airport even has an indoor loo for guide dogs that travel with people with disabilities.
Judge’s comment: Brisbane Airport’s accessible loos have set a new standard in enabling accessible travel. Their whole approach has empowered travellers with disabilities and made it much easier for them and their carers to meet their needs with dignity and comfort. The loos for guide dogs also show that Brisbane Airport cares and takes a holistic approach to accessible travel.
Quirkiest Experience – Bowl Plaza, Lucas, Kansas, USA. Bowl Plaza is a public restroom with bling! The restrooms, which took four years to build, are now a major attraction in Lucas, the small town grassroots arts capital of Kansas. The bathroom’s walls are covered inside and out with detailed mosaics created by local residents and artists. The entire building is shaped like a toilet tank. The entrance is designed like a raised toilet lid with benches that represent the curved toilet seat. The sidewalk to the loos flows from a large concrete toilet roll. Bowl Plaza is now very popular with residents and tourists and has its own guest register.
Judge’s comment: The Bowl Plaza public toilet shows great community involvement that reflects Lucas town's well-earned reputation as a leading grassroots arts destination. The walls are covered with shards of porcelain, commemorative plates, kids’ action figures, toy cars, face masks and effigies. The whole space is a quirky altar to creativity run riot. Kids and adults love it. Bowl Plaza is now a major attraction in itself.
Also Highly Commended in the Quirkiest Experience category is the rather exposed Dump Point outdoor toilet bowl at Trangie in the Orana region of New South Wales, Australia.
Overall Winner and Category Winner for Overall Contribution to Toilet Tourism – The James Bond Loos at Piz Gloria, Murren, Switzerland Located at 2970m at the top of Mt Schilthorn in Switzerland, the Piz Gloria revolving restaurant and visitor centre has embraced a James Bond theme since the location was used as Blofeld’s Lair during filming of “On Her Majesty’s Secret Service.” Refurbished in 2017, the toilet experience now has James Bond audiovisual effects: Bond girl Diana Rigg appears in the mirror when men wash their hands. There’s a sign for men in the toilets saying, “Shake, don’t stir” and “Aim like James.” The ladies’ loo has music and a shot ringing out as an image of James Bond appears in the mirror beside a bullet hole. In the ladies restroom there’s an audio of Bond saying, “Tonight, my place – just the two of us.”
Judge’s comment: Apart from the wonderful scenery at Mt Schilthorn, the James Bond bathrooms are also now a fun reason to go. The toilets have immortalised James Bond and added a surprising humorous element to sightseeing in the one of the most dramatic locations in Europe.
Meet the Creators and Judges of the International Toilet Tourism Awards
In its 2nd year, the 2018 International Toilet Tourism Awards attracted 30 entries across the five categories from four continents. Global online nominations were open from 14 February to 1 May 2018.
Carolyn Childs (left) and Bronwyn White, co-creators of the International Toilet Tourism Awards
The 2018 International Toilet Tourism Awards were created by Carolyn Childs and Bronwyn White, co-founders of MyTravelResearch.com. Carolyn and Bronwyn have conducted focus group research on the impact of public toilets in tourism destinations.
Judging was carried out by Clare Whelan Project Manager ITTA for MyTravelResearch.com, Ken Scott of ScottAsia Communications, Chris Flynn of the Pacific Asia Travel Association, Bill Forrester of Travability, Chris Veitch (International Accessible Tourism Consultant), Mark Wilson of Wisdom (Design Sponsor of the Awards), Sue Hodges of SHP, Giovanna Lever of Sparrowly Group, Steve Rosa of Southern Highlands Tourism (ITTA 2017 Best Economic Contributor Award), Jodie Teaken of Qantas, and Dick Teaken (Chairman of Judges and author of an upcoming book on toilets).
Prizes: The overall winner (The James Bond themed toilets at Piz Gloria, Murren, Switzerland) will receive a AU$2000 donation contributed to World Toilet Day in their name and a copy of every MyTravelResearch.com research publication in 2018 (worth AU$8000), and access to tourism research events. Other category winners will receive the same, minus the donation to World Toilet Day.
Winners’ Contact Information for Media Queries
Best Accessible Toilet – Brisbane Airport. Leonie Vandeven. Tel: (+61)  4016 96638. Email: email@example.com
Best Design Toilet – The Saskatchewan Science Centre, Canada. Jessica Bickford. Tel: (+1) 306 791 7915. Email: firstname.lastname@example.org
Best Economic Contribution – The Cummins Mosaic Loo Improvement Group, Cummins, SA, Australia. Wendy Holman. Tel: (+61)  4398 70066. Email: email@example.com
Best Location – Hotel La Jolla (a Curio Collection by Hilton), La Jolla, San Diego, California. Lee Severino. Tel: (+1) 858 551 3690. Email: firstname.lastname@example.org
Lupton Park Community Garden toilets – Dave Roberts, Fraser Coast Regional Council. Tel: (+61)  1300 7949 29. Email: email@example.com
Quirkiest Experience – Bowl Plaza, Lucas, Kansas, USA. (Kansas Tourism) Kelli Hilliard. Tel: (+1) 785 296 4922. Email: firstname.lastname@example.org
Overall Winner – James Bond toilets, Piz Gloria, Murren, Switzerland (Ferretti Tourism Marketing). Maria Adrianzen. Tel: (+41) 79610 9004. Email: email@example.com. Or Alan Ramsay, Schilthorn Cableway. Tel: (+41) 79254 1248. Email: firstname.lastname@example.org
Media contact for organisers and winners
2018 International Toilet Tourism Awards Organizer: MyTravelResearch.com co-founder, Carolyn Childs (mobile): (+61) 416 213 962. Email: Carolyn@mytravelresearch.com; Bronwyn White (mobile): (+61) 408 225 766. Email: Bronwyn@mytravelresearch.com
Shake, Don't Drip: Overall winner (top right) -- the James Bond themed bathroom at Piz Gloria, Murren, Switzerland (and then clockwise from there) the town centre loos at Cummins, South Australia; Hotel La Jolla, San Diego; Bowl Plaza, Lucas, Kansas; Saskatchewan Science Centre forest bathroom, Canada; and Brisbane Airport accessible rest rooms.
international toilet tourism awards
MyTravelResearch.com is a market research and marketing firm specializing in the travel, tourism and aviation industries. Its specialty is providing insights that are actionable.
Founded by principals with lifetime careers in travel, tourism and aviation, MyTravelResearch.com exists to build the visitor economy and successful tourism businesses. It does this by putting the voice of the customer and best practice business thinking into an easy to implement, hands-on approach via an innovative membership model.
MyTravelResearch.com can help:
* Destinations (of all sizes from national to local) to meet the expectations of their industry by acting as an extension of their research and marketing resources
* Businesses make more informed decisions. (It is like having your own research and/or marketing team)
Email: email@example.com or firstname.lastname@example.org
Unlocking the Mystery Behind Travelers Planning and Booking
International Toilet Tourism Awards: The Lid Closes 1 May
Breakthrough Search Advice for Tourism Operators in an Age of Artificial Intelligence
To Succeed, Destination Marketing Organisations Must Publish or Perish
The 2018 International Toilet Tourism Awards Now Open
How to Convert Travel Dreamers into Bookers at the Start of 2018
How Destination Marketing Organizations Can Better Defend Their Budgets
Why Customer Experience Is (Rightly) Such a Hot Topic in Travel
The Changing Needs of Millennials: New Implications for the Travel Industry
Tourism Businesses Need to Get On Board the Voice Search Revolution
Why Chatbots Are Transforming the Travel Industry
Six Steps to Respond to Negative Online Reviews - From a Legal Perspective
The Pros and Cons of Using Snapchat in Tourism Marketing with Bronwyn White
The 2017 International Toilet Tourism Award Winners Announced
It's 2017 and This Is Why It's Time for Your Online Tourism Marketing to Get Real
Accessible Tourism – Huge Potential for More Growth
Talking Dirty: How Toilet Tourism Can Change the World
Let Young People’s Ideas in Tourism Research and Marketing Grow
Dark Tourism Comes Out of the Shadows
Grasp the Digital Nettle: Website ROI in Tourism Marketing
Please login or register to post a comment.