Ten Marketing Questions for Q1 2019
January 30, 2019 1:28pm
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com)
Now that we are making headway into 2019, it’s time to re-evaulate the budgets you devised last quarter and see if you are indeed on the best course for the year ahead. This process can be quite rewarding if you have a clear vision of where you want to take your hotel for beyond the current fiscal cycle. The key is to plan for a gradual and continuous change, and the first step towards this is to align with your team.
As for the coming year, it is definitely not business as usual. There are disruptors lurking in the dark alleys of the travelsphere, and if you aren’t careful you’ll suffer from diminishing occupancies and withering group ROB.
As one potential harbinger of doom that I’m constantly reminded of, the sharing economy has already prompted all hoteliers to re-evaluate their approach. If you think that you’re immune from this wave, it’s time to ask your executive committee to get with the program. In this vein, I’ve assembled a series of ten questions that should provoke some lively conversation as well as provide a better focus for the coming year.
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Editor’s note: To discuss business challenges or speaking engagements please contact Larry directly.
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One of the world’s most published writers in hospitality, Larry Mogelonsky is the principal of Hotel Mogel Consulting Limited, a Toronto-based consulting practice. His experience encompasses hotel properties around the world, both branded and independent, and ranging from luxury and boutique to select-service. Larry is also on several boards for companies focused on hotel technology. His work includes five books “Are You an Ostrich or a Llama?” (2012), “Llamas Rule” (2013), “Hotel Llama” (2015), “The Llama is Inn” (2017) and “The Hotel Mogel” (2018). You can reach Larry at firstname.lastname@example.org to discuss hotel business challenges or to book speaking engagements.
Contact: Larry Mogelonsky
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