The globally recognized hospitality brand is on a high-growth trajectory as they look to optimize its group business segment with a technology stack from

MOUNT PLEASANT, SC – (April 28th, 2022) – TAJ Hospitality, a premier hotel brand with 40 years of experience and a beloved reputation for treating each hotel guest like family, has implemented STS Cloud, ProposalPath, and e-Signature across their entire portfolio of hotels. With the help of these integrated solutions from, TAJ Hospitality is positioned to enter a new phase of growth while empowering its properties with intuitive, user-friendly technology and creating a strong sales force for group business.

According to Matt Teck, the VP of TAJ Hospitality,  adopting a suite of platforms that offered seamless integration and an exceptionally user-friendly platform was their foremost priority. “The speed at which TAJ Hospitality is having to move right now, we really needed something that was incredibly user-friendly, and that could help us with our turn-around as well.” To this effect, Teck notes that the e-Signature tool has allowed their team to push out and finalize contracts in record time.

TAJ Hospitality has benefitted from an easy implementation process, as platforms are incredibly intuitive, with little to no barrier adoption for hotel staff. Teck notes this stark contrast from past platforms, which were often ‘clunky’ or overly complicated. “Not to mention, many platforms we’ve used in the past were fairly limited in scope; there was no option for an integrated proposal tool or e-signature tool, and the depth of account types just wasn’t there,” he explains.

The TAJ Hospitality portfolio currently spans 12 hotels, all of which are now utilizing products. “As we onboard more hotels, we will also put those properties onto the STS Cloud system,” Teck adds.

As for post-pandemic recovery, TAJ Hospitality found itself in a unique situation. “The city of Lubbock rebounded quickly, and we were already back up to pre-pandemic occupancy as of June 2020. Unfortunately, we weren’t immune to labor shortages, inflation, and the costs of doing business. But from a market perspective, group business never declined in Lubbock.”

The STS Cloud platform will make it easier for TAJ Hospitality hotels to maintain and build upon brand standards and create an efficient, centralized infrastructure for their developing sales team to leverage. With so much opportunity in the group business segment, STS Cloud, ProposalPath, and e-Signature will streamline proposal development, consolidate sales efforts, and place TAJ Hospitality hotels one step ahead of local competition.

“With all properties on one central database, sales efforts are effectively consolidated and streamlined, and TAJ hotels are well-positioned to meet and exceed sales targets now and well into the future,” shares Ryan Hamilton, Co-Founder of “This is precisely why we created these products; to provide leading hotels with a better and more affordable way to capitalize on leads, drive group business, and consistently exceed guest expectations.”

Looking to the future, TAJ Hospitality is actively building its area sales team while also looking for operational talent and establishing a solid foundation of systems and processes to build upon. “We do have some development in the pipeline, and we are excited to support the growth that is consistently coming to the city of Lubbock,” shares Teck. “’s technology will be a major catalyst in our continued growth. The tools, support, and capabilities will help us move at the rate we need to move, allowing us to continuously scale forward.”’s applications are the most affordable, full-featured sales and catering systems in the hospitality market. The company sets the standard for personalized service, professional training, and simplicity of system operation that helps clients rapidly implement and immediately impact productivity.

To learn more about STS Cloud, visit Sales and Catering Software Solutions | STS Cloud – Sales & Catering.