Sustainability Set to Shape New Standard of Tourism Statistics
October 31, 2018 11:00am
Madrid, Spain, 31 October 2018 – The World Tourism Organization’s (UNWTO) initiative Measuring the Sustainability of Tourism (MST) received a boost last week when its working group met in Madrid (24-25 October). After successful pilot studies to produce credible and comparable data, the initiative is on track with its aim of getting the MST framework adopted as the third international standard on tourism statistics.
The group of experts creating a statistical framework for Measuring the Sustainability of Tourism met to establish the MST initiative’s major goals for 2019. The initiative is creating a draft framework for a data standard for tourism’s impact on sustainability and plans to have it adopted as the third international standard on tourism statistics by the UN Statistics Commission (UNSC).
Among the areas of discussion during the group’s meeting on 24-25 October were summarizing the pilot studies done in Germany, Philippines and Saudi Arabia to test MST’s relevance, and which have shown feasibility of the proposed framework in three different national contexts. This means the MST framework is on track to be prepared for submission as an international standard.
For 2019 the MST working group has tasked itself with refining and documenting three statistically-based tourism indicators to monitor the Sustainable Development Goals (SDGs) and their targets. UNWTO is the custodian agency of these three indicators, and coordinates the development of tourism-related indicators with countries and UN agencies. The next step will then be to present this draft framework in UNWTO’s 2019 meetings of its governing bodies.
Background to the MST framework
Statistical frameworks enable countries to produce data that is credible and comparable across countries, time periods and other standards. MST is a UNWTO-led initiative for a statistical framework for tourism, supported by UNSC since March 2017. Its roadmap was set in the 6th International Conference on Tourism Statistics, held in June 2017 in Manila, Philippines.
In order to develop tourism potential, better manage the sector, and support effective evidence-based policy decisions, there is a need to better measure tourism using high-quality official statistics covering economic, social, and environmental sustainability. MST aims to expand existing tourism measurement beyond its primarily economic dimension to also measure social and environmental dimensions.
It aims to link UNSC’s System of Environmental-Economic Accounting with the Tourism Satellite Account framework, which is one of the two existing official frameworks for measuring tourism. The other is the International Recommendations for Tourism Statistics. Both were developed and proposed to UNSC by UNWTO. A similar process is planned for MST.
world tourism organization,
measuring the sustainability of tourism,
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development worldwide.
UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.
UNWTO’s membership includes 158 countries, 6 Associate Members and over 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.
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