Super Bowl Hotelier Trends & Tips
February 2, 2017 4:54am
February 2nd, 2017 -
While we can’t predict which team will take home a win at this week’s Big Game, according to Expedia Lodging Partner Services, we do think that Houston hotels stand to score big. When looking at hotel room demand from the two previous game markets (Phoenix and San Francisco), Houston can expect to see big gains in higher average daily rates (ADRs) and revenue per available room (RevPAR), two common performance metrics for hotels. Additionally, Expedia market managers from Phoenix and San Francisco shared key learnings and insights that Houston hoteliers can leverage to maximize their weekend share and shoulder days.
Key Takeaways & Insights for Houston
Spotlight shoulder day sales: Historically, business travel declines the week before and after the big game, so hoteliers can attract potential guests or last-minute bookers with discounted rates or special deals to increase occupancy
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