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DAYTONA BEACH, Fla. (July 9, 2018) – Summit Hospitality Management Group has announced the appointment of Androse Bell as general manager of the new Hard Rock Hotel Daytona Beach, overseeing day-to-day operations and the (175) rock star team. A familiar face in the Central Florida hospitality industry, Bell was promoted from director of rooms at Hard Rock Hotel Daytona Beach to general manager of the recently opened, 200-room, beachfront property.

“We’re fortunate to have had Androse as part of our hotel team from construction through grand opening,” stated Efrain Silva, vice president of operations for Summit Hospitality Management Group.  “He’s very familiar with the brand, the destination and our company culture, which has allowed him to step into this position with no ramp-up time needed.” 

Prior to joining Hard Rock Hotel Daytona Beach as director of rooms, Bell was the manager of the DoubleTree Suites by Hilton, a 207-room all suite property in Melbourne Beach, Fla.  Before the DoubleTree, he spent four years at the four-diamond oceanfront Shores Resort & Spa in Daytona Beach Shores, where he held several positions, the final one being director of rooms. Bell earned a bachelor’s degree in hospitality management from Bethune Cookman University and a master’s degree in business administration with a concentration in marketing from Keiser University. He has also completed management training programs with Starwood Hotels & Resorts.

Opened in May 2018, the highly-anticipated Hard Rock Hotel Daytona Beach has taken center stage as the destination’s newest beachfront hotel and the fourth Hard Rock Hotel in Florida. The new music-inspired oceanfront property has introduced exclusive offerings, innovative programming and guest amenities previously available in the Daytona Beach market.

For more information about Hard Rock Hotel Daytona Beach, visit www.hardrockhoteldaytonabeach.com.

About Hard Rock Hotel Daytona Beach

Hard Rock Hotel Daytona Beach brings the global brand’s iconic vibe and energetic beat to a wide stretch of the world-famous Atlantic shoreline. The 200-room beachfront property features renowned, brand-exclusive offerings and amenities, including The Sound of Your Stay® music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a renowned full-service Rock Spa® and Salon, a Rock Shop® and a Body Rock® Fitness Center. The hotel also includes the signature Sessions restaurant and bar, the open-air Wave Terrace and 20,000 square feet of indoor and outdoor meeting space, including a versatile ballroom terrace. The property’s resort-style beachfront pool features an expansive oceanfront party deck and outdoor pool bar and grill. Located at 918 N. Atlantic Avenue, just 15 minutes from Daytona International Airport, Hard Rock Hotel Daytona Beach is owned by Summit Hospitality Management Group. For more information, visit www.hardrockhoteldaytonabeach.com.

Contact: Maria Hayworth

maria@HayworthPR.com / 386.677.7000

About Hard Rock International

Hard Rock International With venues in 75 countries, including 182 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include St. Petersburg, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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