Sugar Bay Resort's Digital Marketing Goals Surpassed with 18:1 ROI
February 7, 2014 4:03am
Vizergy® Helps Property Transition from Branded to Independent; Earns HSMAI Adrian Award
Jacksonville, FL (February 7, 2014) - Sugar Bay Resort and Spa partnered with Vizergy in 2011, and sought to improve website traffic and search engine rankings, create a more user-friendly booking process across all screens, and realize a steady incline in direct online revenue. The property has seen continued success in their online marketing efforts, including an 18:1 return on their investment in 2013. As a result, the Hospitality Sales & Marketing Association International (HSMAI) has recognized Vizergy - Digital Travel Marketing with a silver Adrian Award for digital marketing excellence for its work on Sugar Bay Resort and Spa.
"Sugar Bay Resort and Spa has seen great results from our partnership with Vizergy. The website is not only beautiful, but it is also managed on a state-of-the-art content management system (CMS). Vizergy's CMS is versatile and allows for great flexibility in our dynamic web marketing initiatives," said Kashmie Ali, Managing Director.
Vizergy developed a modern, custom website and mobile site for the luxurious resort located on beautiful St. Thomas, U.S. Virgin Islands to cater to travelers seeking leisure trips, weddings and romantic getaways, but also to reach a new target market of meeting and event planners.
The new sites adhere to the latest in custom usability trends, including professional, layered imagery and scrolling that sells both the property and exotic location. Search engine optimization (SEO) and pay-per-click (PPC) ads maximize the site's visibility, while a "social media hub" works to engage travel shoppers in the channel they prefer. Their ultimate goal in year one was to produce at least a 10:1 ROI. Vizergy met Sugar Bay's initial goal and continues to produce positive year-over-year growth.
"Before uniting with Vizergy, Sugar Bay was working towards building their brand identity as a newly independent property that had recently left the Wyndham family," said Pam Rothenberg, Vizergy's Director of Client Services. "The key to their success was our dedicated team of Account Managers that worked with the property's team to clearly define goals, research their comp set and implement an effective strategy to provide Sugar Bay the online presence they need to increase revenue in such a hyper competitive market."
The Adrian Awards, now in their 57th year, is the largest and most prestigious travel marketing competition on the globe. This year's contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. On Feb. 24, 2014, HSMAI will pay tribute to Vizergy during the annual HSMAI Adrian Awards Gala at the New York Marriott Marquis a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives.. Following the gala, all winning entries will be accessible in the Adrian Awards Winners Gallery at www.adrianawards.com.
sugar bay resort
For more information on Vizergy and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email firstname.lastname@example.org. Join us on Facebook, LinkedIn and Twitter.
Contact: William Bellis
904.389.1130 Ext. 171
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