HENDERSONVILLE, Tennessee—The U.S. hotel industry reported its lowest third-quarter occupancy level on record, according to Q3 2020 data from STR.

Q3 2020 (percentage change from Q3 2019):

  • Occupancy: 48.0% (-32.2%)
  • Average daily rate (ADR): US$101.25 (-24.1%)
  • Revenue per available room (RevPAR): US$48.58 (-48.5%)

The absolute occupancy and RevPAR levels were the lowest for any Q3 in STR’s U.S. database.

Among the Top 25 Markets, Oahu Island, Hawaii, saw the lowest occupancy level (24.1%), while Norfolk/Virginia Beach, Virginia, experienced the highest occupancy (61.4%).

Three additional Top 25 Markets reported occupancy above 50%: San Diego, California (51.9%); Detroit, Michigan (51.0%); and Los Angeles/Long Beach, California (50.6%).

In aggregate, the Top 25 Markets fell behind all other markets in each of the three key performance metrics.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.