HENDERSONVILLE, Tennessee — U.S. weekly hotel occupancy remained relatively flat from the previous week, according to STR‘s latest data through 6 February.

31 January through 6 February 2021 (percentage change from comparable week in 2020):

  • Occupancy: 40.9% (-30.5%)
  • Average daily rate (ADR): US$91.44 (-29.0%)
  • Revenue per available room (RevPAR): US$37.44 (-50.6%)

Lifted by Super Bowl LV, Tampa/St. Petersburg, Florida (62.9%), saw the highest occupancy level among the Top 25 Markets. Among STR-defined submarkets, Tampa East (90.4%) saw the highest spike in Friday/Saturday occupancy, while Tampa CBD/Airport posted the highest ADR (US$379) on those nights. STR will release a more detailed Super Bowl analysis following next week’s data processing, which will include the night of the Super Bowl Sunday (7 February).

-

Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.4%), and Minneapolis/St. Paul, Minnesota-Wisconsin (28.0%).

Overall, aggregate data for the Top 25 Markets showed lower occupancy (38.9%) but higher ADR (US$99.20) than all other markets.