HENDERSONVILLE, Tennessee—U.S. hotel occupancy decreased slightly from the previous week, according to the latest data from STR.
6-12 September 2020 (percentage change from comparable week in 2019):
- Occupancy: 48.5% (-30.2%)
- Average daily rate (ADR): US$98.99 (-25.5%)
- Revenue per available room (RevPAR): US$47.96 (-48.1%)
Occupancy for the week prior was above 49.0%, lifted by Labor Day Weekend. For the week ending with 12 September, demand was 1.6% less, at 17.7 million room nights sold. The highest occupancy markets were those housing displaced residents from Hurricane Laura and western wildfires, with Louisiana North (77.2%) and Louisiana South (76.8%) showing the highest levels in the metric. The Oregon Area(73.7%) and California North (73.3%) markets were also among the top 5 highest occupancy levels for the week.
Aggregate data for the Top 25 Markets showed lower occupancy (43.2%), but higher ADR (US$101.10) than all other markets.
Three markets reached or surpassed 50% occupancy: Norfolk/Virginia Beach, Virginia (58.8%); San Diego, California (57.5%); and Los Angeles/Long Beach, California (56.7%).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (21.1%), and Orlando, Florida (31.6%).
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
