HENDERSONVILLE, Tennessee—The U.S. hotel industry showed lower performance from the month prior, according to November 2020 data from STR.

November 2020 (percentage change from November 2019):

  • Occupancy: 40.3% (-34.5%)
  • Average daily rate (ADR): US$90.92 (-27.7%)
  • Revenue per available room (RevPAR): US$36.67 (-52.6%)

Each of the three key performance metrics declined from the previous month.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the lowest November occupancy level (22.6%), which represented a 72.4% decline in year-over-year comparisons. The market showed the highest ADR ($167.49), however, which was down 26.7%.

Phoenix, Arizona, reported the highest occupancy level (49.6%), which was down 31.3% year over year. The next highest occupancy levels were seen in Tampa/St. Petersburg, Florida (48.8%), and Atlanta, Georgia (46.5%).

In addition to Oahu Island, eight other markets posted ADR above US$100.

Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets.

All of STR’s COVID-19 analysis can be found here.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

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