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With STAAH, independent hotels can now manage rates and availability across all distribution channels, PLUS manage their website, booking engine and online reviews 

[Phoenix – November 15, 2016] – IBC (InnDependent Boutique Collection) announces a new integration partnership with STAAH that will give independent hotels direct access to the company’s channel management and booking technology via the IBC Marketplace. Today independent hotels relying on the IBC platform for managed distribution, advanced CRS and soft brand benefits can now have direct access to STAAH technologies, including website development and online marketing services.

“STAAH’s channel manager is feature-rich and sophisticated, yet simple and intuitive,” said Martin Downing, STAAH’s General Manager, Marketing. “Our quality technology is backed by highly-skilled people and that is why we have earned top ratings for ‘ease of use’ and ‘customer service’ on the software review website Capterra. With STAAH, an independent hotel can not only manage its rates and availability across all distribution channels, but it can also manage its website content (InstantSite), booking engine (ConvertDirect) and online reviews (RepuFact) – all from one login. Better yet, STAAH is one of the most competitively-priced channel managers available.”

STAAH’s Instant Channel Manager brings the following benefits to IBC members:

  1. Removes the need to manage rates and availability on individual channels
  2. Expands distribution by allowing hotels to add more channels easily
  3. Prevents errors caused by manual, human data entry
  4. Provides tracking and reporting by automatically calculating bookings and revenue
  5. Delivers live updates within seconds and a low rate of overbookings (0.003% average)

“Connectivity is the No. 1 challenge facing hoteliers today,” Downing said. “A hotel’s channel manager acts as a messenger between the many components of their marketing stack, such as the property-management system, central-reservation system, room-management system and payment gateway. Therefore, a channel manager needs to be fully and reliably integrated with these third-party systems. As the underlying technology advances and consumer needs change, hotels need a simple and intuitive ‘control center’ that is proactively evolving, and thereby allows them to react quickly and keep their property ahead of the competition. That is what STAAH’s channel manager does and what we are bringing today to IBC.”

Founded by independent hoteliers, IBC knows what it means to run a hotel independently and it  understands the challenges this market niche bears. As such, IBC is committed to delivering solutions for independent hoteliers that make dollars and sense. These solutions are available on the IBC Marketplace – a one-stop-shop, global independent hotel technology network that empowers each hotelier to compete cost effectively against large hotel brands. The IBC Marketplace combines technology with member benefits to drive profits.

“As a leading global channel manager, we are delighted to add STAAH as a technology integration partner,” said Pamela Barnhill, chief operating officer of IBC Hotels. “STAAH will help our members to better understand, control and grow their business through industry-leading technology for distribution through online travel agencies, direct booking and digital marketing services. We welcome them aboard.”


STAAH is a privately-owned company with its head office in Auckland, New Zealand. STAAH specializes in channel management and booking engine technology for accommodation operators such as hotels, motels, B&Bs, holiday resorts and guest houses. STAAH also offer website development and online marketing services. For more information, visit

About IBC (InnDependent Boutique Collection)

IBC offers hotel software and services to independent hoteliers and is currently one of the largest independent hotel networks globally.  Hoteliers enjoy a technology platform with distribution and brand-like benefits that enable independent hotels to reclaim their revenue and guest data providing a “One-stop shop” with suite of hotel services and software includes online revenue generation, hotel management software, guest loyalty program, preferred partner network, and more. Guests enjoy InnCentives loyalty program and shop globally for independent and soft brand hotels with add-on activities, cars and cancellation protection. Hoteliers, discover more on  Guests, discover more on

Contact: Pamela Barnhill / (602) 944-1500 x215

Contact: Barb Worcester / (440) 930-5770

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