LAGUNA BEACH, CA – October 28, 2021 – Soul Community Planet (SCP) announced today its acquisition of Hotel Seven4one, a boutique hotel located in Laguna Beach, Calif. The acquisition marks the second California property and seventh acquisition in the rapidly growing SCP portfolio.

The boutique property, which is located at 741 South Coast Highway in Laguna Beach, features 12 rooms, including two suites with kitchenettes. The property is ideal for buyouts, retreats, or for individual room reservations and also features an outdoor courtyard with fireplace, living wall, as well as a second story sundeck with panoramic ocean views.


“This property will be the perfect complement to our recently acquired Laguna Riviera Beach Resort, which will be rebranded in the coming months as the SCP Laguna Beach following our planned renovation program to better align the property with SCP’s healthy, kind and green core values,” said Soul Community Planet Co-Founder and CEO Ken Cruse.


Steeped in history, the hotel has been part of downtown Laguna Beach’s landscape for three quarters of a century. Built in 1940 between two historically significant streets – Cleo and St. Anne’s, famous for their distinctive surf scenes, the building’s bones remain unchanged. The inn was recently remodeled into Hotel Seven4one – a modern offering with the addition of living greenwalls, reclaimed wood and other features added transforming it into an eco-contemporary hotel.

In keeping with SCP’s brand and “Scandi-boho” design aesthetic, the property will be renovated to include new furniture, flooring and zen design features.

SCP, which has added three properties to is growing portfolio during 2021 as part of a previously announced growth initiative, is focused on expanding the brand’s footprint into markets that share its core value and culture and thereby appeal to SCP’s target “conscious consumer” traveler base. SCP Hotels are currently located in Laguna Beach, Calif., Colorado Springs, Colo., Redmond and Depoe Bay, Ore., Hilo, Hawaii, and Gleneden Beach, Ore. SCP has the goal of introducing at least 25 SCP locations in the U.S. by the end of 2023.

SCP also announced it will move its headquarters to Laguna Beach as part of the recent acquisitions.