DAYTONA BEACH, Fla. (Oct 12, 2017) – Hard Rock Hotel Daytona Beach announces the appointment of Kevin Hines as general manager of the new 200-room, beachfront property. Hines has recently filled a number of other key positions on the hotel’s pre-opening executive team, including director of sales, director of finance, director of human resources, director of rooms and spa director. The members of the executive team have assumed their positions in advance of a late 2017 opening.

A 25-year hospitality industry veteran, Hines has contributed to the success of many renowned beach and ski resorts, as well as large-scale convention center operations. Most recently, Hines was with The St. Regis Resort Deer Valley in Park City, Utah, where he directed food and beverage operations for the AAA Five Diamond property. His other executive-level experience includes time as director of food and beverage at the luxury Surf and Sand Resort and Spa in Laguna Beach, and as director of operations for the Staples Center (Los Angeles), where he was recognized for his outstanding leadership. His early career experience includes time as banquet manager at Copper Mountain Resort in Colorado, conference operations manager at the Cliff Lodge at Snowbird (Utah), general manager of Salt Lake City’s acclaimed Capitol Café and director of food and beverage for the Sheraton City Centre.

Also joining the hotel’s pre-opening executive team are:

· Androse Bell, director of rooms

· Jeannine Cullen, Rock Spa® & Salon director

· Kathy Masterson, director of sales

· Kenneth Tucker, director of finance

· Maureen Shelton, director of human resources

· Susan Keaveney, director of marketing

“We’ve been fortunate to assemble such an outstanding team of experienced industry professionals to help drive the success of Hard Rock Hotel Daytona Beach,” said Hines. “Beyond the remarkable leadership exhibited and recognized throughout their notable careers, they possess the energy, enthusiasm and uncompromising dedication to hospitality that is the hallmark of the Hard Rock brand and this exciting, innovative hotel.”

According to Hines, the team is aggressively working to fill many of the 160 full- and part-time positions, searching for hard-working employees – known as “Hard Rockers” – who are excited about music and want to create authentic experiences that rock. Current job openings include food and beverage, room attendants, engineering and front desk. Applicants can review career opportunities by going to

Opening in late 2017, the highly anticipated Hard Rock Hotel Daytona Beach will take center stage as the destination’s newest beachfront hotel and the fourth Hard Rock Hotel in Florida. The new music-inspired oceanfront property will introduce exclusive offerings, innovative programming and guest amenities never before available in the Daytona Beach market.

For more information about Hard Rock Hotel Daytona Beach, visit