Softscribe Inc. Defines 3 Steps to Prep Your LinkedIn Profile for HITEC 2018 Success
March 20, 2018 9:39am
Think of Your LinkedIn Profile as a Sales Presentation
BENTONVILLE, AR – March 20, 2018 – Softscribe Inc., the leading hotel tech PR agency, defined 3 ways hoteliers, technology vendors and attendees can prepare their LinkedIn Profiles for increased connections, sales and influence at HITEC 2018 in Houston, Texas, June 18 to 21, 2018. Softscribe Inc. provides B2B public relations to the hospitality technology industry.
“LinkedIn is your online business card,” said Julie Keyser-Squires, CEO of Softscribe Inc. “With half a billion users, it is a strong B2B social media and sales platform. Approach preparing your LinkedIn Profile the same way you would tackle a sales presentation.”
Squires compared a LinkedIn Profile’s 3 most important areas to the anatomy of a sales presentation:
“First, introduce yourself and your skill set. Next, listen to and show an understanding of your prospects’ needs,” Squires said. “Then, craft your Profile to meet those needs and ask for the business.”
3 Steps to Prep Your LinkedIn Profile for Sales Success. And the Discipline of a Character Count.
(1) Introduce yourself: Picture, Headline, and Summary. Character count, including spaces, in this section is Headline: 120, and Summary: 2,000 characters.
Best practice: Keep the character count below 1,990 because LinkedIn often cuts off text after that number of characters.
Include a current picture in your Profile. Coordinate the background image with a color used on your company’s website.
Clearly state your job title and description in your Profile’s headline. Use keywords.
Answer the below 3 questions in your Summary. Character count in this section is 2,000. Again, keep the character count below 1,990 because LinkedIn often cuts off text after that.
Ask for the business and include your contact information in the Summary’s last sentence. Your contact details are also displayed in the right hand swim lane.
(2) Detail your background, skills and accomplishments. Character count in this section is 2,000; the suggested best practice is 1,990 characters.
List your core competencies that match prospects’ needs.
What expertise, results and experience can you share with and promise to prospects?
(3) Make your profile visible.
Here is an easy way to tailor your Privacy settings:
Then click the on/off button under 'Edit Visibility' in the right hand column. This provides a menu of options that allows you to control who sees each section of your profile. For maximum exposure, choose "Public". Public visibility displays your profile to everyone online. Other choices add degrees of privacy, but also limit the number of people who can access your information.
LinkedIn says it best: “You’re the boss of your account.”
“As with most social media, be sure LinkedIn usage aligns with your business goals, and that you have the resources to put a robust strategy behind it,” Squires said.
Squires said Softscribe Inc. provides B2B public relations content, search and social media services to help technology companies achieve their business goals.
The Softscribe Inc. team will take a group of its best-in-class tech company clients to the industry’s technology conference, HITEC, June 18 – 21, at the George R. Brown Convention Center in Houston, Texas. Click here to contact Softscribe Inc. to discuss your company’s HITEC plans, or to brainstorm a few ideas to support your company’s marketing and business goals.
Microsoft Acquires LinkedIn:
LinkedIn Claims Half a Billion Users http://fortune.com/2017/04/24/linkedin-users/
Fortune.com, April 24, 2017.
How to Build Your Profile
LinkedIn Profile - Overview
LinkedIn Sales Navigator
“Target the right buyers, understand key insights, and engage with personalized outreach.”
Tags: softscribe inc.,
tech pr agency,
b2b public relations,
tech public relations,
Achieves Significant Business Growth for B2B Tech Clients in the Hospitality Industry.
Softscribe Inc. is an award-winning hotel tech public relations agency that specializes in B2B public relations, branding and market consulting. We are the best in the industry at achieving significant business growth for technology companies. Our clients deliver enterprise solutions to the hotel market and related industries.
Generates the Right Client Messages 100% of the Time.
Our PR services focus on marketing content, search, and social media. We generate the right messages for client audiences 100% of the time. This is essential to close sales.
Tech Companies, do you want to increase sales and influence? Call or email Michael Squires, president of Softscribe Inc., at 404-256-5512 or mbs(at)softscribeinc.com to set up a discovery meeting and brainstorm a few marketing and PR ideas.
Please give us a shout now, or visit www.softscribeinc.com.
Contact: Julie Keyser-Squires, APR, CEO
Puzzle Partner Enters 5th Year Supporting Innovative Travel & Hospitality Companies
Softscribe Inc. Identifies Top 12 Quotes From Industry Leaders at Hotel Data Conference 2018
Softscribe Inc. Outlines 7 Ways to Use LinkedIn to Close Sales Leads From HITEC 2018
dormakaba Brings a Total Hospitality Access Solution Suite to HITEC
Callaway Resort & Gardens Relies On Guestware Rapid Response for Asset Protection, Guest Service
dormakaba Launches Its Advanced Saffire LX™ Electronic Lock at HITEC
Angie Hospitality Selected to Present "Tech Talk" at HITEC Houston on Benefits of Purpose-Built Hotel Technologies
Guest Facing Chat and Task Management All-In-One at HITEC Houston With Guestware
Pinnacle Hotel Management Integrates Accounting, Budgeting/Forecasting and Business Intelligence to Support Growth
Maestro PMS Continues to Lead the Way in Innovation; Makes Guest Engagement Top Priority at HITEC
dormakaba Brings Ambiance™ Mobile Tablet Keycard Encoding Flexibility to HITEC
La Corsha Hospitality Group Migrates to Aptech PVNG Enterprise Accounting
Softscribe® Inc. Lists Top 5 Press Releases in 2017
Softscribe Inc. Names Top 10 Quotes from Industry Leaders at Hotel Data Conference 2017
Softscribe Inc. Identifies Hoteliers' 5 Top Operational Challenges
Going to HITEC 2017? 6 Travel Tips from a Toronto-Area Executive
Top 3 B2B Marketing Tools in 2017
What's New in B2B Marketing?
How to Prepare for Sales Success during Hospitality's Golden Age
How Hotel Technology Providers Can Increase Referrals from Social Media
Please login or register to post a comment.