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September 30th, 2013, Dubai: The exclusive 5-star Sofitel Dubai Jumeirah Beach Hotel is to install Quadriga's leading TV-based guest communications platform in all of its 438 guest rooms including 40 suites, replacing the existing IPTV solution. Quadriga, the leading global provider of guest-facing technology solutions for the hospitality industry, established a new subsidiary in Dubai in August to support the growing business needs of its customers. The deployment of Sensiq in the Sofitel Dubai Jumeirah Beach Hotel, along with signed agreements for a further 1,000+ rooms, solidifies Quadriga's position in the Middle East region.

Following the signing of an exclusive agreement over two years ago with Sofitel, the luxury brand of Accor group, Quadriga's communications solutions are now installed in more than 4,000 rooms and 26 Sofitel properties across Europe, the Middle East and Africa.

Sensiq will provide guests with a unique multimedia communications platform, which will deliver an unrivalled range of HD entertainment content and TV channels, as well as information about Dubai and the hotel services. Guests will also benefit from a range of valuable guest applications such as wake-up, viewbill, express check-out and news and weather. A customised interface, supporting 26 guest languages will reflect the unique, luxury Sofitel identity, combined with video and music to deliver the desired brand experience.  Sensiq will not only enable the Sofitel Dubai Jumeirah Beach to communicate with guests more effectively, but also to drive new revenue opportunities and promote its wide range of bars, restaurants, spa and fitness centre, directly to guests in their rooms.

Anwar Mohammed, Accor's Regional IT Manager, says, "We are very excited to be installing Sensiq in the Sofitel Dubai Jumeirah Beach Hotel. It not only enables us to offer our guests a consistent Sofitel experience, wherever they stay with us around the world, but it provides an excellent channel for us to promote our services and drive guest satisfaction."

Sensiq, Quadriga's 3rd generation interactive TV platform will also enable the hotel to deliver a true 'home-from-home' experience to guests, now and into the future, as their needs evolve. Sensiq provides a flexible and modular guest technology solution, enabling new features and applications to be added over time, including, critically, guest mobile applications. Quadriga's PMN® mobile streaming app can be integrated into Sensiq to enable guests to access and various forms of content from their personal mobile device and stream directly to the in-room TV via the hotel's WiFi network, delivering a unified guest experience across all devices.

Prem Kumar, Quadriga's SVP and Managing Director Middle East, comments, "We are delighted to be able to deliver the unique Sofitel guest experience here in Dubai in the magnificent Sofitel Dubai Jumeirah Beach Hotel and look forward to working with the team over the coming months, to deliver a solution that meets their specific needs." He adds, "Quadriga's significant presence at this week's Dubai Hotel show reflects our commitment to the needs of the hospitality sector across the region and we look forward to having the opportunity to meet with both our long-standing and new hotel partners over the coming days."

About Quadriga

Quadriga, the leading global provider of guest-facing technology solutions for the hospitality industry, provides a single point of contact for all fixed and mobile guest connectivity, communication and entertainment requirements. With offices in the USA, Europe, the Middle East, Africa and Asia, Quadriga integrates TV and mobile communications platforms, Internet, network and multimedia solutions, delivering operational efficiencies and new revenue opportunities, enabling customers to better compete in an interactive, interconnected and globally accessible world.

Through an ever-growing portfolio of products, services and content Quadriga provides customers with the flexibility and reassurance that they can obtain a complete and relevant technology solution that meets their business revenue, guest satisfaction and operational efficiency targets, all from a single partner. Quadriga's range of TV and mobile communications platforms, easy-to-use guest Internet solutions, network consultancy and delivery services and multimedia content means it can work with its customers to converge today's disparate technologies to create a technology ecosystem that delivers unequalled guest service and hotel operational efficiency.

As the hospitality sector expands globally, Quadriga's global footprint extends across Europe, the Americas, the Middle East, India, key parts of Africa and Asia. This is being achieved through a combination of Quadriga's own operations and a distribution model into selected countries and territories.

Quadriga has more than 30 years experience serving the hospitality sector, supporting more than 300,000 guest rooms and is the number 1 in Europe and the number 2 globally. The company has unrivalled expertise and more than 10 years experience in managing hotel networks, Internet provision and digital IP systems, with more than 120,000 Internet rooms . The company will continue to leverage its capabilities and deep knowledge of the hospitality sector to create solutions and products that harness the latest technologies and meet ever evolving customer needs and guest expectations. For more details on the company visit:

Contact: Carol Keller, Quadriga Worldwide / +44 7742 412124

Contact: Tad Walden, Quadriga Americas / +1 720 273 0494

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