SiteMinder Solves Hotel System Connectivity, a Feat for All Hotel Technology Providers
June 19, 2018 8:00am
Dallas, USA – One of the most notorious barriers to hotel technology innovation has been tackled head on by the global hotel industry’s leading cloud platform, SiteMinder, with the launch today of SiteMinder Exchange, a powerfully-simple solution that solves the connectivity problem for hotel property management systems (PMSs) and hotel applications everywhere.
Enabling a seamless transfer of hotel data between PMSs and applications, SiteMinder Exchange provides much-needed relief for creators of hotel technology who have long considered connectivity to be the single-most crippling challenge for the industry to date.
“Arguably more than any other, SiteMinder has grown to understand how costly and time-consuming it can be to build integrations. We know PMSs and applications want to go back to focusing on their core products, not connections, but while we’ve seen fantastic efforts in the industry to standardize messaging, we’ve failed to see practical solutions that ease the burden for those providers whose days remain consumed building point-to-point connections to each other,” says SiteMinder’s managing director and founder, Mike Ford.
“SiteMinder Exchange is about enabling those players to effortlessly integrate, and to build only once to access a multitude of partner systems. By breaking down these integration barriers, we are all one step closer to achieving our shared vision, which is helping hoteliers to access the integrated setup and rich guest insights they need to make their hotel business successful.”
Running in parallel with the Software-as-a-Service (SaaS) business model that saw SiteMinder disrupt the market in 2006, SiteMinder Exchange is founded on a paradigm of Data-as-a-Service (DaaS) – or, data on demand. Hotel applications pay no upfront cost to be integrated; instead, they subscribe to a low monthly fee for each hotel property that chooses to have that application connected to their PMS. The solution is free for PMSs and hotels.
Hospitality marketing cloud leader Cendyn is among SiteMinder Exchange’s early adopters. Speaking on the benefits for hotel users of Cendyn’s application, president and founder Charles Deyo says they come down to savings in cost and time, personalization and speed-to-market.
“SiteMinder Exchange has improved the timeframe to source, verify and import hotel data for CRM applications like ours. This, in turn, is allowing hoteliers to implement their CRM and marketing more quickly and accurately. Cendyn has a history of innovation and SiteMinder Exchange is a great partner to develop future solutions that don’t exist yet.”
property management system,
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 30,000 hotel customers and 600 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.
Contact: Maria Cricchiola
+61 410 233 735
Alila Hotels and Resorts Chooses Infor to Streamline Operations and Increase Business Efficiency
Award-Winning Reserve Invites the World to Patagonia With SiteMinder
How Mobile and Self-Service Technology Can Set Your Hotel Apart from the Competition [Guide]
Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters
Response to the 2018 Hospitality Technology Study: Hoteliers & Technology Vendors Must Work Together for the Greater Good
2018 Hospitality Technology Study, Uniting Hotelier and Vendor Technology Perspectives, Now Available Worldwide
Omni Hotels & Resorts Selects Cendyn for CRM and Loyalty
TravelClick Unveils Latest Version of Hotel Loyalty Solution, Bringing "Reward and Redeem" to Hoteliers
Cendyn Releases eNgage Application for Delivering Real-Time Guest Intelligence and Recommendations to Hotel Associates
3 Key Themes to Watch at HITEC 2018
Cendyn Integrates With Sitecore via Hedgehog to Elevate Real-Time Marketing Personalization
StayNTouch to Liven Up HITEC With a PMS Technology Showcase and an Exciting Game of Jeopardy-The Hotel Maven Edition! (Booth #1003)
Zaplox Partners With Maestro PMS to Introduce Innovative Mobile Guest Technology to Over 800 Leading Independent Hotels
Hotel CRMs Are Ready for Innovation
StayNTouch Brings PMS Mobility to New Hotel in London
SHR Announces VHP PMS Integration for APAC Region
Next Gen Tech You Shouldn’t Miss at This Year’s HITEC in Houston [CHECKLIST]
Cendyn Nominated for Two World Travel Awards 2018 Across Three Regions
5 Signs It's Time to Change Your Hotel Property Management System
Two Roads Hospitality Selects Inntopia for Company-Wide CRM Platform
Please login or register to post a comment.