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PHOENIX (April 30, 2018) – Best Western Hotels & Resorts celebrated the groundbreaking of the brand’s first new-build, dual-branded hotel in Arizona, the home of the company’s global headquarters. During a special morning event, members of the Best Western executive team and the hotel’s ownership group, Sam Trivedi of Shree Hospitality LLC, welcomed local media and dignitaries with celebratory speeches. The Best Western Plus Executive Residency Phoenix-Happy Valley will combine the best of both brands, offering guests accommodations suitable for leisure, business, extended-stay travel – and everything in between.

“Best Western has experienced a significant transformation in recent years, due in large part to the introduction of new hotel offerings such as our dual-branded concepts, which are designed to meet the needs of today’s travelers,” said David Kong, President and CEO of Best Western Hotels & Resorts. “As our first dual-branded hotel in Best Western’s home state of Arizona, the Best Western Plus Executive Residency Phoenix-Happy Valley breaking ground is representative of how far we’ve come and the exciting developments that await this iconic brand in the future.”

Best Western Hotels & Resorts’ extended-stay, dual-branded properties are quickly gaining popularity as it combines the very best of the Executive Residency by Best Western® brand with the best of the company’s upper-midscale Best Western Plus® brand, upscale Best Western Premier® brand, and boutique concept – Vīb®, providing two types of accommodations under one roof. With a rapidly expanding global pipeline, Best Western currently has 35 dual-branded properties in the works.

“We’re excited to celebrate the expansion of our dual-branded hotel portfolio with the groundbreaking of this new property right here, in Best Western’s backyard,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “This hotel is the perfect example of how Best Western can successfully integrate two types of accommodations under one roof, offering today’s travelers, and developers, a unique, flexible property that fits within various different market segments.”

Ideally located in Phoenix, Best Western’s new-build, dual-branded property is minutes from Black Canyon Highway, as well as The Shops at Norterra and various entertainment centers. The beautiful Phoenix Sonoran Preserve is also nearby, offering 36 miles of trails to explore the city’s majestic desert landscape.

Upon opening, the Best Western Plus Executive Residency Phoenix-Happy Valley will feature 51 Best Western Plus guestrooms, complemented by 46 Executive Residency by Best Western guestrooms - each with an in-room kitchenette, stovetop, sink, microwave and refrigerator. Five of the Executive Residency by Best Western rooms will be two-bedroom suites with private patios. Guests will be able to enjoy the hotel’s vast array of amenities including a complimentary hot breakfast bar, daily happy hour, designated areas for grilling, and a state-of-the-art fitness center. The hotel will also include an outdoor fireplace, a refreshing pool and inviting common areas designed to help guests relax and socialize.

“North Phoenix is in the midst of rapid growth, so there is no better time to introduce travelers to the diverse accommodations provided by the Best Western Plus Executive Residency Phoenix-Happy Valley,” said Sam Trivedi, partner and owner of Shree Hospitality LLC.  “We greatly value our relationship with Best Western and are excited to bring their dual-branded concept to Phoenix.”

For more information on Best Western’s dual-branded hotels, please visit BestWestern.com  or BestWesternDevelopers.com

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM  by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

www.bestwestern.com/

Contact: Samantha Jacobs or Jennifer Rosa

BestWesternPR@hemsworthcommunications.com / 954.716.7614

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