HOUSTON, TX, May 31, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, will now offer SHR clients one more tool in formulating and executing their best pricing strategies; SHR Rzr, an advanced business analytics reporting platform.

SHR Rzr, powered by Hotelsoft, will provide seamless access to Windsurfer reservation data, allowing intuitive, in-depth pace and market segmentation reporting. This will enable revenue managers to reduce the amount of time spent on spreadsheets, focusing instead on revenue strategy.

“SHR is committed to bringing hoteliers meaningful new products and services that make their lives easier and their businesses stronger,” said Drew Rosser, the company’s Vice President of Sales. “SHR Rzr will make normally hard-to-find data insights much more accessible, leading to better strategies and improved profitability, helping hotels stay more competitive.”

These kinds of insights are already proving invaluable to the company’s test hotels. “Our revenue managers are saving all kinds of time and energy with SHR Rzr,” said La Donna Lee, Revenue Manager for Moody Gardens Hotel Spa and Convention Center. “The fight with spreadsheets is over.”

SHR Rzr is currently active and available to all SHR clients.