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SCOTTSDALE, AZ and HOUSTON, TX, September 13, 2018SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has been chosen by GreenTree Hospitality Group, a leading hotel owner, operator, and franchisor of the GreenTree Inn and GreenTree Inn & Suites branded hotels, as its strategic distribution technology provider.

GreenTree Hospitality, the U.S. arm of GreenTree Inn, made the move in an effort to find a technology solution that could grow with their business, that was customer service-centric, and yet could offer their franchisees a cost-effective solution for operating their hotels while increasing their digital presence.

“We selected SHR in part due to its technical ability to bring our franchise owners a system that could grow and scale, improve pricing, and enable a tighter integration with our PMS and our GiveBack Rewards® program,” said Kevin Brooks, Managing Director for GreenTree Hospitality. “But we also chose it for its ability to provide both our guests and franchise owners with a solution that’s easy to use, and because SHR is known for providing excellent customer service.”

Rod Jimenez, SHR CEO and Co-Founder, sees this expectation of support excellence as key to the new partnership. “We’re very excited about working with GreenTree Hospitality because of their firm belief in doing whatever it takes to deliver an outstanding experience to their guests,” he said. “That’s a belief we share, and work hard to bring to life every day for our own clients. We look forward to delivering the help that GreenTree Hospitality needs to reach and exceed their expectations.”

Brooks feels that their experience so far is a clear indication of the bright future ahead. “The SHR team has already proven that they are flexible and willing to work with us to achieve our current goals,” he said. “We’ve been very pleased with our interaction, and look forward to a long and continued partnership.”

About SHR

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit www.shr.global.

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Contact: Jason Emanis, VP of Marketing

info@shr.global / +1 713.333.9944

About GreenTree Hospitality

GreenTree Hospitality Group, Inc., is a leading select-service owner, operator and franchisor of the GreenTree Inn and GreenTree Inn & Suites hotels. The first GreenTree Inn in the United States was founded in 2015 as an extension of the successful launch of the brand in Asia in 2004 — now with over 2,500 hotels worldwide. GreenTree Inn, serves the market globally in the value to mid-scale segments.

GreenTree Inn is aggressively growing its portfolio through acquisition and franchise development, offering a low cost, high value model; leading its hotels to greater performance and bottom-line results. For more information, visit www.greentreeinn.com.

Contact: Amanda Saye, Director of Marketing

amanda.saye@greentreeinn.com

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