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SHR becomes one of the first distribution providers to offer advanced API aimed at streamlining the hotel booking process

HOUSTON, TEXAS March 6, 2017—SHR, developer of Windsurfer® CRS and TopSail™ IBE, has teamed with Expedia, Inc., the world’s largest online travel company, to bring SHR’s clients an additional tool to help create easier, more reliable booking experiences and truer inventory management—the Expedia Product Application Program Interface (API). SHR is one of Expedia’s first integrated partners to offer this API to its clients.

The creation and management of room inventory between a hotel, its distribution provider, and online travel agency often requires excessive time and resources at every step. The Expedia API significantly improves this process at every level.  

“We’re very excited about what having this API means for our clients,” said Estella Hale, VP of Product for SHR. “Hotel room updates can now be sent directly to Expedia, no mapping required, enabling us to support a more streamlined data exchange that translates into truer room availability, and a more satisfying over all booking experience—for the hotelier and for the guest.”

With the API’s faster, more accurate creation and activation of room inventory coupled with improved automation, SHR’s clients now have one more powerful tool to help them execute their best distribution strategy. 

About SHR

SHR is a premiere provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS as well as the Internet Booking Engine, TopSail™, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers the best in nimble technology, intelligently supported by tested industry experts — keeping hotels competitive.

For more information, please visit www.shr.global.

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company

Contact: Jason Emanis, VP of Marketing

shr@shr.global / 713.333.9944 ext. 124

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