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HOUSTON, TX, October 15, 2015– SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today announced they have launched blended rates functionality within their proprietary WindsurferCRS.

“At SHR, we saw the need for blended rates in the CRS so hotels can launch more flexible promotions and avoid denial scenarios,” says Estella Hale, VP of Products for SHR. “We are continuously innovating to provide the best technology possible to hoteliers, and we believe the added functionality of blended rates to WindsurferCRS is another step in this direction.”

The blended rates functionality allows hoteliers to configure the CRS in a way so that consumers get availability across their entire stay, even if a specific rate isn’t available on specific nights. This ensures that guests are shown true availability at a hotel, which helps to decrease booking abandonment due to availability restrictions. 

About SHR

SHR is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves thousands of properties around the globe on its distribution platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR’s Whiteboard Labs provides custom solutions for the hospitality industry, including custom booking engines, website design and development, and cutting edge applications. Hoteliers can tap into SHR’s expertise and knowledge of the industry by utilizing the Revenue Management for Hire service—a cost effective revenue management solution for any property.

Additional information about SHR and hospitality industry trends may be found at the Company’s website:  

(SHR is the trade name for Sceptre Hospitality Resources, LLC)

Contact: Abbie Deaver / 303.220.2168

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