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HOUSTON, TX October 13, 2016—SHR, developer of the WindsurferCRSTM hotel reservation and distribution platform, today announced it has appointed Alysia Bruno, Director of Business Development for the northeast region of the United States.

SHR continues to expand, not only globally, having opened an office in Singapore earlier this month, but in North America, as well, beginning with Ms. Bruno’s appointment.

Drew Rosser, VP of Sales for SHR, commented: “As SHR expands globally it is imperative that we have seasoned business development people in major markets in order to meet our goals. Adding Ms. Bruno to the northeast puts SHR firmly in the NYC, Boston areas and allows us to have that local presence that hoteliers prefer. She brings years of expert experience to our already strong business development team and we are excited to have her aboard.”

SHR’s rapid growth over the past two years is indicative of hoteliers’ preference for an innovative CRS backed by a high level of intelligent support from a staff with hotel operations experience. Ms. Bruno’s background mirrors that of SHR clients’, having spent years working in hotels in various sales and marketing roles, providing her a keen understanding of the challenges today’s independent hoteliers face.

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About SHR

SHR provides hotels sophisticated tools and services that help execute their distribution strategy while optimizing the profitability of their room inventory. The company serves thousands of properties around the globe on its reservation and distribution platform, WindsurferCRS™ and its Internet Booking Engine (IBE), TopSail™.  Additionally, the company offers its clients custom website design and Revenue Management for Hire services. SHR is a nimble organization, willing to customize technology for its clients, serving them with a high degree of intelligent support from a staff of industry experts and experienced hoteliers. Additional information about SHR may be found at the company’s website:

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company

Contact: Jason Emanis / 713.333.9944 ext 124

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