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HOUSTON, TX JANUARY 9, 2017—SHR, developer of the Windsurfer® CRS hotel reservation and distribution platform, today announced a partnership with Roomer Travel to offer Life Happens™, providing free added value to hotels utilizing its TopSail™ Internet Booking Engine (IBE).

Life Happens™ is a revolutionary hotel cancellation protection that allows guests to cancel their non-refundable reservations and receive an 80% refund. At zero cost to hotels, the Life Happens™ integration into SHR’s TopSail Internet Booking Engine empowers hotels to provide maximum flexibility to their guests without the risk of lost revenue due to cancellation.

“The SHR team has an impressive history of innovating the distribution and hospitality technology landscape, and this is precisely why we are so thrilled about our partnership. We are seeing a dramatic shift towards direct bookings, and hoteliers are recognizing the importance of promoting their website as a competitive channel. Our integration into TopSail will help their hotels drive more direct bookings, boost their guest satisfaction, decrease distribution costs, and create a new revenue stream,” says Managing Director of Roomer Travel, Richie Karaburun.

“Now, much like the airline industry, hotels can offer flexibility on rates that are technically non- refundable.  Life Happens reduces the risk and builds confidence with the consumer.  It is a win-win for the consumer and the hotel,” says Drew Rosser, VP of Sales at SHR.

With zero cost and free implementation, hoteliers using TopSail can now implement Life Happens on their direct booking channel.

About SHR

SHR provides hotels sophisticated tools and services that help execute their distribution strategy while optimizing the profitability of their room inventory. The company serves thousands of properties around the globe on its reservation and distribution platform, Windsurfer® CRS and its Internet Booking Engine (IBE), TopSail™.  Additionally, the company offers its clients custom website design and Revenue Management for Hire services. SHR is a nimble organization, willing to customize technology for its clients, serving them with a high degree of intelligent support from a staff of industry experts and experienced hoteliers. Additional information about SHR may be found at the company’s website:

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company

Contact: Jason Emanis / 713.333.9944 ext 124

About Roomer Travel

Roomer is changing the face of the leisure travel world with its revolutionary hotel cancellation protection called Life Happens™. Guests now have the option to cancel their non-refundable reservation and receive an 80% refund. Hotels and their consumers alike are reaping the benefits of Life Happens™. Hotels experience an increase in direct reservations, decrease in operational cost, and improved guest satisfaction, while their consumers gain peace of mind and maximum flexibility.  For more information please visit:

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