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HOUSTON, TX, HONG KONG, SINGAPORE, October 4, 2017—Rod Jimenez, CEO for SHR, Sceptre Hospitality Resources, a leading provider and pioneer of advanced hotel distribution technologies, will be speaking as an expert panelist at two major hospitality technology events. 

The first panel, The Future of Hotel Technology, will be held at the Revenue Strategy Forum, Hong Kong, Hotel ICON, on October 11, 12:00-1:00 p.m. This discussion will revolve around how innovative hotel companies are beginning to rethink their tech stack, and are looking for new ways to integrate multiple systems in a modern cloud architecture to better personalize offers and experiences for guests.

The second panel, E-Commerce: Driving Direct Bookings to Enhance Yields and Loyalty, will be held at the Hotel Management Singapore Summit, Sofitel Singapore City Centre, on October 12, 1:40-2:20 p.m. The conversation will center on new ways to encourage guests to book direct, and will cover topics such as website design, reservation portal to payment gateways, technological resources, and crafting an all-rounded direct booking strategy.  

"I am honored and excited to be participating in two such well-respected hospitality tech forums,” said Jimenez, “SHR’s innovative approach has allowed us a unique window into the problems facing today’s hoteliers. I’m looking forward to contributing some of the knowledge we’ve gained, and to hearing the perspectives of our industry colleagues as we work toward how best to help our clients in the future.”

Attendance for both discussions is open to all event attendees. 

About SHR

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company. 

Contact: Jason Emanis, VP of Marketing / +1 713.333.9944

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