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HOUSTON, TX, September 24, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has unveiled several new features within their Windsurfer® CRS Enterprise and Essentials products, in addition to two new key product integrations.

Windsurfer Enterprise clients will now be able to Assign Policies by Channel, allowing them, for example, to set one cancellation policy for the Windsurfer® Booking Engine and a different policy for GDS. They will also enjoy a newly-expanded Registered Guest Reports feature. This means that reports can now be pulled at hotel level or chain level, helping Enterprise clients gain a deeper understanding of who their registered guests are and their stay history to better serve those guests.

For Windsurfer Essentials clients, SHR will now support add-ons via the Windsurfer Booking Engine. This will help provide a convenient and additional revenue source for these clients while providing richer booking options for their guests.    

As part of SHR’s continuing commitment to provide useful integrations to its hotel partners, the company will now interface with the Hotel Key App PMS. This cloud-based property management system has become even more robust recently, having been newly-certified to support Rates, Inventory, Restrictions, Reservations, and Group Blocks.

Expanding on SHR’s direct channel offerings, Windsurfer is now integrated with Reserve Direct, a destination-based OTA. Guests searching on Reserve Direct’s website will now be able to create their own “bundles” to customize their stay, and hotels can benefit from the additional distribution via Reserve Direct’s 2.5M customer base.

“Hoteliers today don’t just need more choices, but more meaningful choices when it comes to their distribution technology,” said Doug Tucker, Director of Product for SHR. “These new Windsurfer features and integrations are geared to provide that, reinforcing SHR’s commitment to bringing real value to our hotel clients.”

These features and integrations are currently active and available to all applicable SHR clients.

About SHR

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Contact: Jason Emanis, Vice President of Marketing / +1 713.333.9944

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