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July 29, 2015 – Munich, Germany – Serenata IntraWare, one of the leading CRM providers (customer relationship management) for the hospitality industry, teams up with TrustYou, global leader in online reputation management (ORM) software, to launch the first ever solution that allows hotels to combine online reviews and social media feedback with reservation data. Dubbed “ORM meets CRM,” the solution allows hotels to truly personalize their guests’ experience throughout all phases of the customer journey.

“This partnership has allowed Serenata to further enhance its already rich customer database with feedback directly from guests, and it provides our hotel partners with a platform to store such valuable information against guest profiles. Profile specific reviews enable hotels to gain deeper insights about their guests and help them to personalize each guest’s experience. By gathering guest specific feedback from TrustYou, we are making it easier for hotels to engage with their clients so that travelers always enjoy their stay,” said Dieter Dirnberger, President of Serenata.

Lindner Hotels & Resorts, with 34 hotels across 7 European countries, was one of the first to integrate this solution, taking its service to an entirely new level. The hotel group has enriched its guest profiles and has created VIP reports based on TrustYou’s online guest survey feedback. The feedback is sent to Serenata’s CRM and is ultimately displayed on Lindner’s CRM dashboard. As a result, when a guest checks-in, Lindner employees have immediate access to a report detailing what guests have said about their past stays at Lindner Hotels. Guest Service Agents now have the ability to thank guests for their feedback and address concerns that may have come up during their past stays so that the “wow” factor is always guaranteed.

“With this integration, we’ve been able to truly customize our guests’ stays based on their feedback. We have successfully merged all the valuable data about our guests into one platform that has allowed us to review guests’ past comments prior to arrival, make changes to their guestroom experience or review notes about their preferences in service style. It has allowed us to deliver exactly what the guest is expecting—or, ideally, more,” says Gunnar von Hagen, Corporate Director of Operations and Central Project Management for Lindner.

It would be easy to think of this integration as a digital data solution, but it is fundamentally a way for hotels to truly personalize their guest service. Hotel staff is now empowered to provide customized service based entirely on the guest’s previously expressed feedback.

“Most guests don’t expect perfection, but they do expect to be heard. This cooperation allows guests to not only feel heard via a survey, but then to have their feedback validated in person right at check-in, fundamentally provides a much more fluid guest experience,” says Benjamin Jost, CEO and co-founder at TrustYou.

Find more information about ORM Meets CRM here.


About TrustYou

TrustYou’s Mission is to positively influence travelers’ decisions. Reviews and user-generated content rank #1 in influencing travelers’ hotel selections and industry reputations. Digesting all of these opinions, however, is beyond any one person’s capacity. Each day things become more complicated because millions of new opinions in thousands of formats and dozens of languages enter the fray. TrustYou searches, analyzes and distills hundreds of millions of opinions scattered across this vast, fragmented market. Our products are extensively used by suppliers – hotels, accommodations, restaurants – to provide travelers with better services and enhanced offerings by monitoring, surveying and acting upon all worldwide guest feedback. Travel intermediaries – OTAs, meta-search, destination marketers – use TrustYou’s Meta-Reviews™ to help travelers purchase wisely. TrustYou’s Meta-Reviews™ are based solely on verified travel reviews. They do not include data from TripAdvisor. For more information, please visit

Contact: Margaret Ady / +49 89 548 029 25

About Serenata IntraWare

Combine 20 years of hospitality experience with the energy of a start-up. Big Data was yesterday – welcome to Smart Data!

Serenata IntraWare is one of the leading providers of e-marketing and CRM solutions for the hospitality industry. We support your IT landscape, being the master data in the background, assuring that your guests are fed with the proper data throughout their guest journey. Use our CRM suite to develop a 360° view of your guest combining PMS, CRS, IBE and webpage to guarantee a seamless experience for your clients at all touch points.  

We are proud to feature some of our “crème de la crème” clients: APEX Hotels, Belmond, COMO Hotels, Constance Hotels & Resorts, Danubius Hotels, Dorint, Dusit International, Four Seasons, Lindner Hotels & Resorts, LUX* Resorts & Hotels, Kempinski Hotels & Resorts, Mövenpick, Oberoi Hotels & Resorts, Oetker Collection, One & Only Resorts, Red Lion Hotels, Relexa, Shangri-La, Steigenberger, Taj Hotels & Resorts and Warwick International Hotels.

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